Netflix quietly drops its basic ad-free plan in Canada

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Netflix may have a habit of testing out its policies on Canadian subscribers. Earlier this year, the streaming service abolished password-sharing outside of your household, an update they first tested in a few countries, including Canada. Now, the company announced that its most basic plan will no longer be available to Canadian subscribers.

Netflix’s basic ad-free plan is no longer available in Canada.

As TechRadar reports, Netflix has quietly dropped its cheapest ad-free tier in Canada. So, what does this mean? Well, although existing subscribers are unaffected (unless they change plans), the new policy means that “the Basic plan is no longer available for new or rejoining members,” according to Netflix Canada’s help website.

Now, potential customers will have to choose between spending $5.99 CAD for the standard plan with ads, $16.49 CAD for standard without ads, or $20.99 for the premium plan.

Apparently, Netflix’s basic ad-free tier has been dropped a while ago in Canada — it’s just that no one noticed. The earliest mention comes from a Twitter user who complained about the termination of Netflix’s basic plan back on June 10.

Despite Canadian users feeling a loss, time will tell if they will move onto another tier. After all, although the company’s password-sharing crackdown was controversial, it did in fact lead to new subscribers to the platform. 

As TechRadar further notes, it doesn’t look like any other countries around the world have seen any similar changes. For instance, the American Netflix Plans and Pricing page still has the basic ad-free plan listed at $9.99. So, it stands to reason that users outside of Canada are safe. 

However, this could change at any point. It’s unclear whether new abolishment of Netflix’s basic-ad free plan will be limited to Canada. Or if it will be tested in any other countries.



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