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Right now, Google is in a heated battle against OpenAI. ChatGPT is the AI chatbot to beat, and Google has its hands full with that. However, it looks like Google is going to have competition on its home front. According to reports, OpenAI could be developing its own search engine.
Based on the reports, this is very early information. So, as always, you’ll want to take this news with the grain of salt. Information could change over time. Also, if the company is working on a search engine, there is always the possibility of it scrapping the project. So, we’re going to want to wait for more information to come out to be completely sure.
OpenAI could be working on its own search engine
Using ChatGPT to steal people away from Google Search is one thing, but developing its own search engine seems like a direct shot taken at Google. As we know, Google makes most of its money from Search. It sells ads throughout the Google Search engine, and this earns it tens of billions of dollars every year.
So, if OpenAI were to make its own search engine, it would be more than likely to steal users away from Google Search. However, we’re not quite sure how many users it’ll be able to steal.
Reports state that OpenAI will heavily use the Bing search engine. This makes sense, as OpenAI and Microsoft are so closely tied together. There’s no doubt that the OpenAI search engine, if it ever comes to fruition, will be powered by Bing.
At this moment, details are extremely scarce. Either OpenAI is holding this project very closely to the chest or it’s in extremely early development.
How will it fare against the giant?
The only question is if OpenAI could make its search engine an actual threat to Google. Google has been the top search engine for the longest time, and no other company has even come close to tapping its dominance. Microsoft Bing is struggling to break 10% of the search engine market. Meanwhile, Google is paying billions of dollars every year to be the default search engine on iPhones.
A newcomer out of the blue, regardless of whether it is powered by ChatGPT or not, stands very little chance of being ample competition. However, with such a landmark anti-competition case that Google has gone through, there’s no telling if things will be different for the company by the time OpenAI unveils its own search engine.
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