TikTok explores using AI influencers for ads

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TikTok explores using AI influencers for ads
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TikTok is testing the use of AI for advertisements, where AI-powered avatars could create sponsored content directly for brands. This signals a move beyond TikTok’s previous AI experiments like the Song Generator feature, that allows users to create original songs.

According to The Verge, these AI-powered influencers could read brand-written scripts, essentially producing advertisements without the need for human influencers. While this feature is still under development, it raises significant questions about the future of influencer marketing and its implications for the platform’s content creators.

What does this mean for TikTok human creators?

The rise of AI in advertising could significantly impact TikTok’s community of human content creators. Many creators rely on brand sponsorships as a primary income source, especially following the shutdown of TikTok’s creator fund, which some users considered inadequate compensation.

The concern is that AI avatars, potentially offering brands a cheaper and more controllable alternative, could reduce opportunities for human influencers on the platform. It will be interesting to see how TikTok addresses this issue as they move forward with AI-powered ad solutions.

Are TikTok AI influencers good or bad?

Using AI influencers for ads has both advantages and drawbacks. Brands, particularly smaller businesses, might find AI avatars a cost-effective method for content creation. Additionally, AI could generate tailored content in diverse styles and languages to reach broader audiences.

However, ethical concerns arise with AI-generated advertisements. Some users may find such content unsettling or inauthentic. Transparency surrounding AI-generated content is crucial, especially if ads are not clearly identified as such.

TikTok explores AI-powered ad solutions cautiously

TikTok is aware of the complexities of AI influencers for ads. Reports claim the platform initially focuses on AI avatars narrating text or presenting factual information, rather than aiming for seamless human imitation. This indicated a cautious approach, with the aim to test the waters before diving into potentially controversial territory.

Overall, TikTok’s exploration of AI-powered avatars is a significant development with the potential to reshape influencer marketing. We’ll have to see how this technology is implemented and how the platform’s creator community responds.


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Mostbet Login To Your Online Casino Personal Account In Bangladesh!

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Semiconductor market declined in 2023 after two years of growth

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Semiconductor market declined in 2023 after two years of growth
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The global semiconductor industry suffered a minor revenue decline in 2023. According to market research firm Omdia, the revenue declined 9% from 2022, going down from $597.7 billion to $544.8 billion. Other research firms, including Counterpoint and Gartner, also estimated a similar drop.

Semiconductor market decline shows its cyclical nature

A few years back, the tech world was reeling from an unprecedented global semiconductor shortage. This was caused by an upswing in demand during the coronavirus pandemic when the demand for various electronics products surged. It led to two consecutive years of record growth in revenue in 2021 and 2022. However, the situation reversed in 2023, highlighting the cyclical nature of the market.

Demand softened last year, causing a drop in prices and overall revenue. The market was mostly saved by AI solutions. AI chips were a significant growth driver in 2023, and companies focused on this segment reaped its benefits. NVIDIA, which jumped onto the market early, more than doubled its semiconductor revenue last year. It generated over $49.2 billion. The company’s semiconductor revenue in 2019 was under $10.

NVIDIA’s 133.6% revenue growth last year is unmatched. The next biggest growth rate was 12.2% achieved by Infineon Technologies. All of its close competitors suffered declines in revenue. This allowed the American firm to jump from the eighth spot to the second, trailing its compatriot Intel. The latter made $51.2 billion in semiconductor revenue in 2023, down 15.8% from $60.8 billion in 2022.

Samsung, which led the chart in 2022 with a revenue of $67 billion, dropped to the third last year. It suffered a 33.8% decline in revenue to 44.4 billion. Qualcomm in the fourth spot saw a 15.8% revenue decline to $30.9 billion. Broadcom Limited, meanwhile, registered a 5.5% growth last year, helping its revenue to reach $28.4 billion. Its position on the global chart remained unchanged at the fifth spot, though.

Omdia semiconductor market revenue 2023

Sluggish demand for memory chips affected Samsung

Samsung is the world’s largest maker of memory chips. A sluggish demand for these chips affected its earnings last year. SK Hynix, which is second only to Samsung in this segment, also endured a similar fate. Its semiconductor revenue declined 30.6% to $23.7 billion. The Korean firm was saved by a high demand for high bandwidth memory (HBM) solutions that are integrated with GPUs to facilitate AI functions.

Last year’s semiconductor downturn affected most major companies (12 of the top 20 vendors suffered a revenue decline), except for those that ventured into AI solutions early. The AI trend could usher the industry to an upward growth trajectory this year. Omdia forecasts the HBM market “to record higher unit growth rates in 2024, ranging between 150-200%.” This should lead to a market recovery in the memory segment.

Global semiconductor market revenue rankings 2023


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Cyber Attack Surge by 28%:Education Sector at High Risk

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Cyber Attack Surge by 28%:Education Sector at High Risk
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In Q1 2024, Check Point Research (CPR) witnessed a notable increase in the average number of cyber attacks per organization per week, reaching 1308.

This marked a 5% increase from Q1 2023 and a 28% increase from the last quarter of 2023.

This escalation is not just a number but a stark reminder of the persistent and evolving threat landscape.

The substantial increase from Q4 2023 accentuates a worrying trend of rapid escalation in cyber threats.

Global Cyber Security Trends for Q1 2024
Global Cyber Security Trends for Q1 2024

Global Attacks Per Industry

The Education/Research sector experienced a significant blow with an average of 2454 attacks per organization weekly, leading the chart in targeted industries, followed by the Government/Military (1692 attacks per week) and Healthcare (1605 attacks per organization) sectors, signaling an alarming vulnerability in sectors that are pivotal to societal function, as reported by Checkpoint.

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However, the substantial year-on-year increase in attacks on the Hardware Vendor industry, rising by 37%, underlines a strategic shift in cybercriminals’ target preference.

This industry’s increasing reliance on hardware for IoT and smart devices makes these vendors lucrative targets for cybercriminals.

Regional Attacks/Industry

Regionally, Africa surged to the forefront with an average of 2373 attacks per week per organization, a 20% jump from the same period in 2023.

In contrast, Latin America showed a 20% decline, perhaps indicating a shift in focus or improved defensive measures in the region; another reason could be cybercriminals’ temporary shift in focus on other, more vulnerable regions across the world.

The data also revealed a nuanced picture of varying intensities and types of cyber threats in different regions, underscoring cyber warfare’s complex and dynamic nature.

RegionAvg weekly attacks per orgYoY Change
Africa2372+20%
APAC2133+16%
Latin America1267-20%
Europe1030+0.4%
North America972+2%

In Q1 2024, North America was the region most impacted by Ransomware attacks, accounting for 59% out of close to 1000 published ransomware attacks, followed by Europe (24%) and APAC (12%).

The largest increase in reported attacks compared to Q1 2023 was seen in Europe, with a significant 64% increase.

This significant increase could be attributed to increased digitization of services and regulatory environments that may make organizations more vulnerable or visible targets.

In contrast, North America saw a 16% increase, indicating a sustained focus by attackers on this region.

The most impacted Industry globally was the Manufacturing sector, accounting for 29% of published ransomware attacks and almost double the number of reported attacks Year over Year.

This was followed by the Healthcare industry, with 11% of the attacks (and a 63% increase Year over Year), and Retail/Wholesale, with 8% of the attacks.

Percent of Published Ransomware AttacksPercent out of Published Ransomware AttacksYoY Change in Amount of Published Attacks
Manufacturing29%+96%
Healthcare11%+63%
Retail/Wholesale8%-4%
Finance/Banking6%+22%
Insurance/Legal5%+49%
Education/Research5%-7%
Transportation5%+28%
Communications4%+177%
Government/Military3%-40%
Software vendor3%-61%

The data underscores the importance of a proactive and adaptive cybersecurity strategy to mitigate the risks posed by the evolving threat landscape.

As cyber-attacks become more sophisticated, the need for advanced defense mechanisms and awareness becomes paramount.

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Midnight Blizzard’s Microsoft Corporate Email Hack Threatens

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Midnight Blizzard’s Microsoft Corporate Email Hack Threatens
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The Cybersecurity and Infrastructure Security Agency (CISA) has issued an emergency directive concerning a breach in Microsoft’s corporate email system.

The directive, ED 24-02, outlines the urgent steps required to mitigate the risks posed by Midnight Blizzard, a nation-state-sponsored cyber actor.

This group has successfully exfiltrated sensitive email correspondence between Federal Civilian Executive Branch (FCEB) agencies and Microsoft, raising alarms about the potential impact on national security.

  • Nation-State Cyber Attack: The Russian state-sponsored group Midnight Blizzard has compromised Microsoft corporate email accounts, leading to the exfiltration of critical communications.
  • CISA Directive Issued: CISA’s Emergency Directive 24-02 calls for immediate action to address the cybersecurity threat.
  • Increased Attack Volume: Reports indicate a tenfold increase in intrusion attempts, such as password sprays, by Midnight Blizzard in February 2024.
  • Federal Agencies Notified: All affected federal agencies have been alerted by Microsoft and CISA about the breach.
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Overview

The breach was first disclosed by Microsoft in January 2024. The tech giant revealed that Midnight Blizzard had accessed email correspondences that included authentication details shared between Microsoft and its customers.

This information has been used, or is being used, to attempt further unauthorized access to customer systems.

According to a recent article published by CISA, steps can be taken to mitigate the significant risk from nation-state compromise of the Microsoft corporate email system.

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The implications of this breach are far-reaching.

The exfiltrated data could potentially allow Midnight Blizzard to compromise additional systems, disrupt government operations, and gain access to classified information.

The increased attack volume observed in February suggests that the threat actor is intensifying their efforts, which could lead to more severe and widespread impacts if not addressed promptly.

Response

In response to the breach, CISA has taken the following steps:

  • Notification: CISA, in collaboration with Microsoft, has notified all federal agencies whose correspondence was compromised.
  • Required Actions: Agencies must follow specific guidelines to secure their systems, which include enhancing network traffic monitoring, auditing external system connections, and implementing multi-factor authentication.
  • Public Awareness: CISA has made the directive publicly available to ensure transparency and to encourage all organizations to bolster their cybersecurity defenses in light of the ongoing threat.

The directive emphasizes the need for a swift and coordinated response to protect the affected agencies and the broader ecosystem that the stolen information could impact.

The Midnight Blizzard incident is a stark reminder of nation-state cyber threats’ persistent and sophisticated nature.

The federal government’s response, led by CISA, underscores the critical importance of cybersecurity vigilance and the need for robust collaboration between public and private sectors to defend against such threats.

As the situation evolves, further updates and recommendations are expected to be issued to ensure the security and integrity of the nation’s digital infrastructure.

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Signal gets creative: Testing nicknames and notes for your contact chaos

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Signal gets creative: Testing nicknames and notes for your contact chaos
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Signal, the widely used messaging app, recently rolled out support for usernames, giving users the option to hide their phone numbers. Now, it’s upping its game with new features like nicknames and notes to help users stay organized.

Signal shared on X (via Android Police) that it is trying out a feature where users can save custom nicknames and notes for their chat buddies, even if they are not saved as contacts on the phone.

Right now, this new feature is only accessible in the app’s beta version on Android. However, it is anticipated to also roll out to iOS, although again in beta. When exactly it will become available to all users is still up in the air. While it may not be the most exciting update, it’s definitely practical. Signal’s recent addition of usernames was handy for creating unique identifiers, but managing all your friends with just usernames can get a bit tricky. That’s where these new nicknames and notes come in handy. They make it easier to organize your contacts and keep track of who’s who.

Signal is popular, mostly because of its focus on privacy. It uses a robust end-to-end encryption protocol that scrambles messages between you and the recipient. This means only you and the intended person can read the messages, not even Signal itself or anyone else who might intercept them. This is a major advantage compared to many other messaging apps.

What is more, Signal’s code is open-source, meaning it’s available for anyone to inspect. This allows security experts to scrutinize the code for vulnerabilities, which helps ensure its overall strength.

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Fitbit app gets a redesign & enhanced insights

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Fitbit app gets a redesign & enhanced insights
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Fitbit has recently unveiled a major redesign of its sleep stats page, offering users an improved experience in tracking their sleep patterns and enhancing overall well-being. This update comes on the heels of Fitbit’s Material You revamp of the app last year, which did not include some health stats in its modernization efforts. However, the brand has listened to user feedback and is now introducing a revamped sleep page, along with other enhancements, to provide a more comprehensive sleep-tracking experience.

Streamlined design

The new sleep page on the Fitbit app boasts a streamlined design with four tabs at the top: Day, Week, Month, and Year. This layout allows for easy navigation and provides users with a comprehensive insight into their sleep data. The redesigned sleep experience aims to give users all the information they need about their sleep at a glance, making it easier to monitor their sleep patterns and make adjustments as needed.

Fitbit app sleep experience redesign

Detailed sleep insights

Users can now view their sleep duration and score in both numerical and circular/speed dial formats with the new sleep page. This allows for a quick overview of the previous night’s sleep quality. By presenting this information in a more accessible way, Fitbit has made it easier for users to track their sleep performance and make informed decisions to improve their overall sleep health.

Interactive sleep timeline

One of the standout features of the updated sleep page is an interactive sleep timeline. This feature lets users pinpoint the exact time they woke up during the night by pressing and holding on the chart. By providing this level of detail, users can gain valuable insights into their sleep patterns and disturbances, helping them identify potential areas for improvement.

Comprehensive sleep metrics

In addition to basic sleep metrics like duration and score, users can now explore additional insights such as Estimated oxygen variation, sleep heart rate, Snoring, Restlessness, and a Monthly sleep profile. This comprehensive view of sleep data offers users a deeper understanding of their sleep patterns and behaviors, empowering them to make informed decisions to optimize their sleep quality and overall well-being.

Fitbit app sleep experience redesign

Track changes over time

With the Day, Week, Month, and Year tabs, users can easily track changes in their sleep patterns over time. This functionality allows users to monitor their progress towards better sleep quality and gain a deeper understanding of their sleep habits. By analyzing trends and patterns, users can make adjustments to their sleep routine to achieve optimal rest and recovery.

Google says that the sleep experience with a redesign is starting to roll out in the Fitbit app on Android and iOS. Eventually, the update is not yet widely available, it will be fully accessible in the coming days. This commitment to providing users with valuable insights and tools to optimize their sleep and overall health underscores Fitbit’s dedication to improving the user experience and promoting better sleep habits.


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Galaxy AI plays key role in Samsung’s Galaxy S24 sales surge

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Galaxy AI plays key role in Samsung’s Galaxy S24 sales surge
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Samsung‘s aggressive marketing push for Galaxy AI seems to be paying off. Its Galaxy S24 series is selling well globally and Galaxy AI appears to be a key factor. According to a survey, one out of every four Galaxy S24 users purchased the device because of AI features.

Galaxy AI is driving Galaxy S24 sales, survey shows

Samsung has been marketing the Galaxy S24 series as AI phones. “Galaxy AI” prominently features in its promotional materials for the new flagships across online and offline channels. The Korean firm has put up massive hoardings saying “Galaxy AI is here” globally, with the same promo also appearing on its social media handles and websites.

Seeing Samsung’s bet on Galaxy AI, Worldpanel ComTech decided to track whether AI features can drive smartphone sales. It launched a study in February and collected data across five European markets—France, Germany, Great Britain, Italy, and Spain—Australia, and the US. The study revealed that Galaxy AI was a key driver of sales for the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra.

According to the report, 27% of surveyed Australian Galaxy S24 buyers picked the new Samsung flagship for AI features. That is more than one-fourth of all sales. When all smartphone sales are considered, only 6% of buyers chose their phones for AI features. This means the Galaxy S24 is the preferred phone when it comes to AI. This is a big win for Samsung’s marketing strategy.

The report adds that the real-time translation tool, aka Interpreter, is the most wanted AI feature of the Galaxy S24 series. 28% of buyers want to use this tool. AI-powered camera enhancements were selected as the key feature by 24%, while 17% wanted Circle to Search. Despite Samsung marketing it, the latter is a Google feature that allows you to search for anything on the screen by drawing a circle around it.

These AI features are coming to more Samsung devices

Samsung’s Galaxy AI is coming to more Galaxy phones. The Korean firm has already updated the Galaxy S23 series, Galaxy Z Fold 5, Galaxy Z Flip 5, and Galaxy Tab S9 series to One UI 6.1, which contains the new AI features. Other recent flagships and mid-range models will get the update in the coming weeks. The availability of features will vary depending on the device model. Galaxy AI should come built-in on all future Samsung flagships, including the sixth-gen foldables coming later this year.


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Sony Xperia 1 VI Massive Leak; Specs, 360° Video & 5K Renders

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Sony Xperia 1 VI Massive Leak; Specs, 360° Video & 5K Renders
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With Summer quickly approaching, that can only mean one thing. Sony’s Xperia 1 VI is on its way. We expect that it will be announced in the coming months; for reference, the Xperia 1 V launched in May 2023. However, today, we are able to share with you the design of the Sony Xperia 1 IV in its entirety.

We have obtained 5K renders of the Xperia 1 VI from Onleaks, as well as a 360-degree video. Showing you every part of the new phone. The Xperia 1 VI will sport a 6.5-inch display similar to the Xperia 1 V from last year. It also features a triple-rear camera, and it’ll retain that headphone jack. Sony is also keeping the dedicated camera shutter button on the side, as you can see in these renders.

This time around, Sony is making the Xperia 1 VI a bit shorter and wider, and a tad thicker. The dimensions are 161.9 x 74.5 x 8.4mm, which is similar to what was leaked a couple of weeks ago. It’s not a huge difference from its predecessor, but it might be enough of a difference to change the aspect ratio from 21:9 to around 19.5:9, as has been rumored. That would make it about the same aspect ratio as the Galaxy S24 Ultra.

Sony might ditch the 4K display on Xperia 1 VI

Recently, we saw a set of leaks that pointed to Sony ditching the 4K display for a 2K display on the Xperia 1 VI. That leak also pointed to a wider aspect ratio. That would be the first time in five years that Sony has changed its aspect ratio.

When the Xperia 1 first debuted back in 2019, it was one of the few smartphones to utilize a 21:9 aspect ratio. The reason for Sony’s decision was to make it easier for people to watch movies on their phones. Movies are originally shot in the 21:9 aspect ratio, and that’s what theaters use. It later gets adjusted to 16:9 for home usage. At the time, phones were not that skinny and tall, so 21:9 seemed very odd. Today, most phones are 19.5:9, like the Galaxy S24 Ultra, and some are even 20:9. So Sony is not that far off anymore.

However, an oddball was always the 4K display. Not because it was a 4K display but because it was not always a 4K display. Basically, it was only a true 4K display when viewing pictures and video. The rest of the time, it was a much lower resolution. Obviously, this was due to the battery life issues that would come up with running a 4K display all the time. So it’s a good idea to scale it back to a 2K display, similar to most other flagships.

We don’t yet have a launch date nor a price for the Xperia 1 VI, but considering the amount of leaks we’ve seen recently and it popping up in accessory listings, it can’t be too far away. It’ll likely be announced within the next month or so.


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