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With the iPhone 15 Pro series ditching the alert ring slider for the first time in over a decade, case manufacturers who betted against it have found themselves in an unfortunate situation. Among these companies is case maker Peak Design, which reportedly produced over 30,000 cases for the iPhone 15 Pro series featuring a cutout for the alert slider.
Peter Dering, the founder of Peak Design, took to Reddit to explain the company’s perspective and mentioned that they were aware of the action button rumours but chose to go with the alert slider cutout due to it being a staple since the launch of the first iPhone. However, this decision resulted in the action button being tucked underneath the case’s lip, requiring users to dig deeper into the cutout.
“We decided to go with a cutout instead of a button a) because we couldn’t be certain that they would be using the action button, and b) we were hopeful that the cutout would still provide a reasonably good experience,” said Peter Dering.
What can buyers do?
Despite already selling half of the 30,000 cases produced, Peak Design is offering three options for affected users. The first option involves users requesting a button-fix kit, which is still in active development and will be available in November, along with a $15 gift card from the company. The second option allows users to keep their cases and receive a $40 gift card. However, perhaps the best option for users is to get a new replacement case featuring the updated button, which will be available in late November.
“As lousy as this situation is, it’s actually a wonderful opportunity to show to our customers that there really is a difference when you buy a Peak Design product. We stand behind what we do, full stop, even when it takes a swipe at the bottom line,” said Dering.
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