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It’s no little-known fact that iPhone sales absolutely trounce Pixel sales. However, that doesn’t mean that Google’s line of smartphone sales can’t pose a problem for Apple’s phones. According to a new report from Bloomberg (via 9To5Google), Pixel phones are proving to be a problem for iPhones in Japan.
When it comes to sales, you have to think about different markets. A phone company can perform amazingly in one market but terribly in another. This is where other companies can attack and steal market share. A lot of the time, it’s the market, not the product.
Pixel phones are an issue for iPhones in Japan
Pixel phones have proven to be a wild success in the Japanese market. Recently, we saw that it was able to catch about 9% of the Japanese market, and that’s a major section. That’s not large on a global scale, but it’s still impressive.
What makes things better is that its market share is increasing. Its growth in the company is putting pressure on the ever-popular iPhone. In fact, the iPhone’s market share actually shrunk a fair amount. In Q2 2021, Apple had about 58% of the Japanese market in its pocket. However, the company sat at about 46% in Q2 2023. In that same time period, Google’s Pixel phones grew from 2% to 12%.
Yes, there’s still a large gap between them, but the Pixel phone’s appeal has been skyrocketing. In fact, the Pixel phone was one of the only phones that didn’t see a drop in its sales last quarter. iPhones, Galaxy phones, Moto phones, and others either saw a dip or remained steady.
In the case of Apple, that shouldn’t come as a surprise, as it’s right in the middle of its release cycle. All of the hype for the iPhone had cooled at that point. The company sees a ton of sales right after its latest phone launch.
As for Pixel phones, Google launched the Pixel 7a in May, so its numbers have definitely been affected by that phone. In any case, we’re all still excited to see the Pixel ecosystem of devices grow.
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