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Samsung might launch the Galaxy S24 series earlier than expected. Recent developments hint at a potential unveiling of the next-gen flagships in January 2024. The Korean firm is also reportedly increasing the production volume of the phones by about ten percent compared to the Galaxy S23 series, likely because they will arrive a few weeks early in the market.
According to the Korean publication ET News, Samsung is looking to produce 30 million units of the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra combined. That’s about ten percent more than the total production volume of its 2023 flagships, which have sold well. The company is hoping to build on that, with an expected rebound in the smartphone industry further driving sales.
“Galaxy S24 volumes may fluctuate depending on market conditions, but it appears that we are currently planning to produce more than the previous model,” the report quotes an industry official as saying. Samsung sold about 19 million units of the Galaxy S23 series in the first six months after launch. The figure marks a 23 percent increase from the Galaxy S22 series. So the company has its reasons to increase production in 2024.
Like this year and in the past, Samsung sees the Ultra model outselling the other two models next year as well. The Korean behemoth has already notified its partners about the Galaxy S24 production plan, with it quoting a production volume of 15 million units for the Ultra model and 7.5 million each for the base Galaxy S23 and Galaxy S24+. Previous flagship Galaxy phones have had a similar sale ratio.
The Galaxy S24 series may arrive earlier than expected
Samsung could be increasing the Galaxy S24 production because it’s planning to launch the phones early. The company has reportedly told its suppliers to start the mass production of components in November. The Galaxy S23 series entered production in December and debuted on February 1. Going by this, the Galaxy S24 series could launch in the first half of January next year.
This speculation has received backing from a few notable industry insiders as well. Samsung might be considering this because Qualcomm is launching its next-gen flagship SoC, which will power the Galaxy S24 series in some markets, about a month early. The Exynos 2400 is also reportedly arriving early (in October). The Korean firm launched its 2023 foldables a couple of weeks earlier than usual too.
We will have to wait for more reports to confirm an early launch of the Galaxy S24, though. “As the product is still before production, the release schedule has not been determined,” an industry official said. “The release date is a matter for Samsung Electronics to decide strategically. There are many cases of early release in history, such as foldable phones, so there is a possibility.”
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