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It seems that demand for the Galaxy Ring is exceeding Samsung’s expectations by a wide margin. Initially, the company set cautious projections, with relatively “limited” production. However, due to high public interest in the Galaxy Ring, Samsung is increasing production to one million units.
It seems that China is the market where the Galaxy Ring is generating the most interest. According to The Elec, Samsung had set an initial production of 400,000 units. After all, it is the first generation of the product, and it is not especially cheap, so the company would remain vigilant to the market reaction. If demand was as expected or a little lower, the company would maintain the same production rate. Otherwise, they would increase it.
Galaxy Ring demand exceeds Samsung’s initial expectations
However, there seems to be a lot of interest in the new device. According to the report, the initial demand is so high that Samsung has ordered the production of 600,000 additional Galaxy Ring units, reaching one million in total. This way, the company seeks to ensure that there are enough units available for all potential buyers. Apparently, the niche for smart rings is larger than expected. It is also possible that Samsung has made it grow, attracting fans of the brand’s products.
Samsung is not the first in the smart ring segment. Since 2017, Oura has been selling wearables in this format. However, since the launch of its first product, it has shipped a little over 1 million units. Therefore, if Samsung’s new expectations are met, sales would be close to those of Oura in its entire existence, which is impressive. The latest product from Samsung’s rival company in the segment is the Oura Ring 3, launched in 2017 for $299.
Leaks about the Oura Ring 4 suggest that it is already in development. We will have to wait to find out what it will offer to try to surpass Samsung’s smart ring in terms of people’s interest.
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