Samsung’s TM Roh talks about design, ahead of Unpacked next week

As usual, ahead of Unpacked, the head of Samsung’s MX Business, TM Roh, has penned a new blog post hyping up the event. And talking about what to expect at Unpacked in just a week’s time. As a reminder, Unpacked is taking place on July 26, at 7AM ET/4AM PT. This is because it is live from Seoul, Korea this time around.

Roh starts out by talking about how he expanded his responsibilities as head of Samsung’s MX Business and now is the lead of the Corporate Design Center. Roh has spent his career as an engineer and that has taught hime that the most sublime designs are intertwined with technological innovations. That allows him to delve deeper into how the synergy of design, engineering and R&D can yield transformative experiences.

Samsung has three design identities that it uses to create its products. That’s Essential, Innovative and Harmonious.

“Essential design prioritizes clarity of purpose and ease of daily use. Innovative design emphasizes originality, reflecting purpose in a new and distinct ways. Harmonious design ensures all elements work together for a holistic purpose, aligning with societal, environmental and ethical values.”

Roh confirms that new foldables are thinner and lighter

Roh continues on in his blog post, noting that a difference of a millimeter in a device’s thickness may sound small, but it can be a big change. When it comes to a foldable, every millimeter and gram matters. And with that note, Roh mentions that Samsung has innovated to make the latest foldables slimmer and lighter than the previous generations.

He also mentions that the enhanced multi-tasking experience like a PC will also raise the bar for productivity. Allowing you to work, collaborate and game on-the-go.

Samsung’s Galaxy Tab and Wearables were also designed in the same spirit, says Roh. “They work with each other harmoniously in an ecosystem that opens up a powerful connected experience, serving as a seamless extension of your needs, priorities and unique personality.

July 26, Samsung has a whole lot of products to announce at Unpacked. But before we get to July 26, remember that you can still Reserve your Galaxy and get $50 off your purchase. You can head to Galaxy Reserve by clicking here.