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The smartphone market has been in a tough spot over the past few years due to several reasons. People just aren’t as inspired to buy phones nowadays. While this is the case, Google’s Pixel phones seem to be one of the stars of smartphone shipments in Q2 2023, according to CounterPoint Research.
This isn’t a big shocker. Google was able to create a community around its phones and other devices. With the launch of the Pixel Tablet and Pixel Fold, it’s finally established its ecosystem. We’re only months away from the Pixel 8 phones, and those look to be pretty stellar devices.
Here are the smartphone shipments from Q2 2023
Here’s the quarterly smartphone market progress report, and the numbers aren’t great. The smartphone market, as a whole, saw a 24% drop. According to a previous Counterpoint report, the total number of smartphones shipped in Q1 2023 was about 280.2 million. Taking 24% from that, we get a ballpark figure of about 213 million units sold in Q2 2023.
Companies like Apple (-6%), Samsung (-37%), Motorola (-17%), and Alcatel (-69%) all saw a notable drop in their shipments compared to Q2 2022 (April 2022- June 2022). While Apple saw a 6% drop in shipments, the overall market shrunk, so its share of the smartphone market actually grew by 10%. Also, Motorola’s share managed to remain the same thanks to the shrinkage.
However, one underdog actually saw significant growth last quarter. Google’s Pixel phones saw a 48% jump in shipments. This led it to grab 3% of the market which is up from 1% during the same time last year. It’s all about timing, to be honest. The Pixel 7a launched last quarter along with the Pixel Fold. The rush of purchases on launch day is what propelled Google’s shipments.
We expect to see a similar surge in shipments when the Pixel 8 launches in the final quarter of the year. This is going to be the story for the other companies. When Apple releases the iPhone 15, we’ll see its numbers soar. Also, Samsung just announced its latest duo of foldable phones. We expect to see its numbers rise in the third quarter of the year.
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