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Every time a streaming service raises prices, we always hear “I’m going back to cable”. Well, cable is now costing Americans on average, $1,764 per year. That’s about $147 per month.
This comes from Mntn Research, which conducted a report showing that in addition to that cost, about 92% of channels in these packages are never watched by subscribers. Now, that is not unique to cable packages. A good majority of the channels in streaming TV packages from YouTube TV, Hulu + Live TV and Fubo also go unwatched.
Mntn Research also noted that “over half of all customers polled – 62% – think that they are wasting money on their monthly TV bill. While 45% say they’d cancel their subscription altogether if their cable wasn’t attached to their internet provider.”
Cable companies like to bundle cable and internet together for a cheaper price. Making subscribers keep cable, because everyone needs internet. This is the case for Comcast, who charges about $5 more per month to add 100 channels of cable, versus just having internet.
Streaming TV is still cheaper
While we are all unhappy with streaming Live TV services jumping in price, it is still cheaper than cable. Not to mention, a lot more flexible. You can share your YouTube TV service with family and friends that don’t live in your home. You can’t do that with cable. Cable also charges you for the cable box each month, as well as other taxes and fees. Streaming Live TV does not do that.
So while services like YouTube TV and Hulu + Live TV are now over $70 per month, they are still a better alternative versus cable. Though that gap is starting to get pretty small.
We’re still seeing record numbers of people ditching cable, and switching to either streaming live TV or just streaming like Netflix and Hulu. So one has to wonder, how long before cable companies are done with cable? Maybe another 10 years?
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