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A few days ago, Galaxy S24 users reported a display issue that these phones are using. Across all three of the Galaxy S24 phones, the displays seem to show pretty washed-out colors. They display less saturated colors than what you will see on the previous Galaxy phones series. Apparently, the Galaxy S24 display issue isn’t an issue, and it’s intended behavior.
Internally, we tested the Galaxy S24+’s display against the Galaxy S23 FE. The Galaxy S23 FE showed a notable bump in color compared to the S24+. We attributed this to the issue, and eagerly awaited to see the display at its maximum capacity. In fact, Samsung itself even said that a fix for this issue was coming.
A Galaxy S24 user contacted Samsung and asked about the display issue. A representative said that the company acknowledged it and that the upcoming update would fix it.
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However, it appears the Galaxy S24 display issue is intended
This is a pretty big blow to Galaxy S24 users, as a major reason to buy a Galaxy flagship is for a bright and punchy display. Samsung has a habit of really cranking up the colors in its displays, and that makes for some absolutely gorgeous viewing experiences.
However, people who bought a Galaxy S24 phone reported that the colors seemed very dull compared to previous Galaxy phones. Users reported it en masse to Samsung, hoping for a swift update.
However, according to Technóflio, this is intended behavior. The Spanish publication reached out to Samsung, and the company responded as such:
“We have adjusted the colors and brightness of Galaxy S24 series products to provide more accurate and comfortable viewing during use. Some changes have been made to the display technology to provide a more natural viewing experience, so users may notice differences in color depth compared to older devices.
This display behavior is an intentional color adjustment and is not a product defect, so it can be used safely.
To offer our customers the best possible experience, we value your feedback and continually improve our software (UX) as the market and consumer interests evolve.”
Something isn’t adding up
So, taking Samsung at face value, it appears that the company intentionally dulled down the display for Galaxy S24 phones to give them a more natural viewing experience. However, something isn’t adding up; there are a couple of questions to ask.
Firstly, people reported that when they went to the display settings and switched between Vivid and Natural modes, there was no difference in the apparent colors. Why would Samsung make it so that the Natural and Vivid modes give you the same results? What would be the point in having a setting that does basically nothing? This is what made people think it was a bug.
Secondly, if Samsung wanted to create a more natural viewing experience, why not just have the Natural viewing mode enabled by default? The mass majority of people who use phones will use the default display setting because they don’t actively search for color settings. So, Samsung could simply put the phone in natural mode by default and let people change it at their discretion.
Also, why would a Samsung representative say that it will fix the issue if this is intended behavior? Obviously, the rep who said that it’s getting fixed is a different person than the one saying that it’s intended behavior, so there must be some miscommunication over at Samsung.
The story is still developing, and hopefully, the first report is true, and a fix for this issue is coming.
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