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Now that the Super Bowl is over, it’s time to take a look back on what commercials we saw during the big game. Every year, companies spend billions for commercial spots during the Super Bowl. This year, it is being reported that Fox was charging up to $7 million for a 30-second ad-slot. And that’s just to air the commercial. Nevermind the cost of putting it together.
As always, there were some good, and some bad commercials as part of the Super Bowl. But in this one, we’re going to go with the most memorable Super Bowl commercials.
Tubi
Now, Tubi really freaked out a lot of people. There’s no doubt you’ve seen this ad all over TikTok, especially if you didn’t watch the game last night. But basically, it’s an ad that looked like they were back at the game, and then it goes through the Tubi interface, for a few seconds before jumping back into the game. This was a pretty smart commercial by Tubi, to be quite honest. Not because it freaked people out, but because it now has everyone talking about Tubi.
Google Pixel
Google also put out a Super Bowl commercial, which was actually quite long so we know they paid a handsome penny for this one. But it was all about the Pixel. Google took the time to highlight some features of the Pixel 7 that many likely don’t know about. Like the ability for Amy Schumer to erase her ex’s using Magic Eraser. Or how to unblur your photos, basically, all the ways you can fix your photos.
GM X Netflix
GM and Netflix ran an ad as well for the Super Bowl. Which was a crossover that many weren’t expecting. But basically, GM was using Netflix to promote its electric vehicles. Remember, GM does have a number of EVs coming out in 2023 and 2024. And basically, this ad was to promote the fact that you’ll see more GM EVs in Netflix series and movies in the future. Will Ferrell was explaining how this was going to happen. While the commercial also shows parts from Bridgerton, Squid Game, and a cameo from Queer Eye stars Antoni Porowski and Jonathan Van Ness.
Run with it
Perhaps one of the more memorable ads from the Super Bowl came after Rihanna’s halftime performance, where Erin Andrews was interviewing Diana Flores’ who is the captain of Mexico’s flag football team. The ad basically has her running through the stadium and even to her Mom’s house, while everyone is trying to grab her flags. There were cameo’s in this ad from a lot of names, like Mr Beast, Aidan Hutchinson and many more. Definitely a memorable ad. And it was all to promote women’s athletics
Workday
Workday had a Super Bowl ad this year, where the basic premise was to stop calling your coworkers a “rockstar”. It included stars like billy Idol, Ozzy Osborne, Joan Jett and Paul Stanley. It was a bit of an odd ad, but it is getting a lot of people talking on social media, so it definitely worked for the company.
Skechers
Skechers has a commercial during the Super Bowl which included Snoop Dogg and Martha Stewart, a combo that we didn’t really know we needed. But now can’t get enough. This isn’t the first time we’ve seen them in a commercial together. But this one was essentially Snoop showing that Skechers are made for everything. It even shows him in, what looks like, the Oval Office, with his feet on the resolute desk. With Martha telling him to take his feet off the desk.
Doritos
Jack Harlow stared in a new Doritos Super Bowl commercial this year, and it’s all about triangles. Making it a new instrument, and everyone is playing it. Even Elton John. Missy Elliot also makes a cameo in this commercial. It starts out a bit rough, but by the end, it’s a pretty cool commercial, all for Doritos.
Dunkin’
The last memorable Super Bowl ad on this list comes from Dunkin’. They enlisted Jennifer Lopez and Ben Affleck. Where Affleck is working the Dunkin’ Drive Thru. People drive up to the window and are shocked to see him. Until Lopez shows up and asks “what are you doing here?” and “is this what you do when you say you’re going to work all day?”. It’s a simple commercial, but definitely pretty funny.
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