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We are knee-deep into Q1 2024, so we are starting to see numbers trickling in from Q4 2023. We’re able to get a glimpse at how smartphone companies performed during the final three months of the year. Well, it looks like Google has caused to celebrate because Pixel phones are nearing 5% of the US market in terms of market share.
Right now, the global smartphone market is facing some challenges with stagnated growth due to the poor economic situation. However, several companies are seeing varying degrees of success in the smartphone market. For example, the Galaxy S24 series of phones seems to be doing pretty well for Samsung. These phones are breaking sales records for the company.
Pixel phones are nearing 5% market share in the US
The top three spots in the US smartphone market are pretty much set in stone. Apple (51.9%) is in first place by a large margin, Samsung (22.4%) is in second place, and Motorola (8%) is in third. It will take an act of cosmic proportions to move any of these three heavy hitters from their spots. However, the lower spots fluctuate much more frequently. According to a new report from IDC, the Google Pixel phone is starting to near the 5% mark in terms of market share for the US. The number might not seem significant in the grand scheme of things, but it shows that Pixel phones are rising at a steady rate in the US. Sure, Pixel phones are extremely popular in Japan, but the US is Google’s home.
Looking at the numbers, Google was able to tackle 4.6% of the US smartphone market in Q4 2023. All of this is despite a heavy 13.6% decline in YoY shipments for the same quarter. Pixels were able to secure fourth place in the US in terms of market share, just beating out TCL’s 4.2%.
Below TCL, we have the rest of the riffraff, the dreaded “Other” category. This section of the market made up 8.6% of the US smartphone market share.
As for the smartphone market as a whole, it shrank by an unfortunate 6.9% YoY. There were 130.6 million units shipped during the last 3 months of 2023.
Unlocked phones
Google was also able to sell a significant amount of unlocked phones in the US last quarter. According to the numbers, Motorola was able to make up 34% of the total number of unlocked phones sold in the US, and that gave it the top spot. In second place, with 20%, we have Samsung with Apple following it closely with 19%. In fourth place, we have Google with 9% of the market. That’s pretty significant. Under Google, we have TCL with 6%.
With this news, we’re certain that Google is celebrating and planning on pushing its market share even further in the coming year.
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