[ad_1]
Cord-cutting is all the rage these days, and cable companies have been losing subscribers left and right. So much so, many have not gained subscribers in many years. Typically, more people leave cable then come to cable. However, there is one live TV provider that did add subscribers in the second quarter of 2023 – that’s YouTube TV.
Despite all the backlash about YouTube TV raising prices, and many threatening to go back to Cable, it looks like many are okay with paying $72.99 per month for it. In the second quarter, YouTube TV added 200,000 subscribers. That brings them up to around 6 million total subscribers.
It comes at a rather interesting time for YouTube TV, as they are going to be home to NFL Sunday Ticket this season, and that’s likely why so many people switched to YouTube TV. Though, you don’t need YouTube TV to get NFL Sunday Ticket, it’s available as a standalone purchase through YouTube too.
How did the traditional cable operators fair?
What’s interesting here is that YouTube TV add more subscribers than some cable operators lost. DIRECTV for example is reportedly losing around 400,000 in the quarter, according to the Leichtman Research Group. While other companies have actually reported their earnings for the quarter, so we have more concrete numbers.
Comcast has lost 543,000, Spectrum lost 189,000, DISH lost 294,000, Verizon lost 69,000 and Altice USA lost 68,300 subscribers in the same three-month period.
But it’s not just traditional cable operators losing customers, so are other Live TV providers. Hulu + LIVE TV has lost 100,000, Sling TV lost 97,000 and Fubo lost 118,000 in the same quarter. That means that YouTube TV was the only one to add subscribers in the quarter, and they faired pretty well actually.
Obviously a big part of this is that NFL Sunday Ticket is available, but it’s also a bit cheaper than the competitors. It is cheaper than Hulu + Live TV and Fubo. Not to mention the fact that YouTube TV lets you share with up to five other accounts. While others are starting to crack down on password sharing.
[ad_2]
Source link