Threads is reaching new heights, but so is BlueSky

Twitter seems to be slowly dying, and several companies are fighting to be the person over Twitter’s grave doing the peace sign. These platforms are growing too. BlueSky, the new social media platform created by Jack Dorsey, just passed a million installs on the app stores, according to data.ai.

Twitter has some serious competition. It needs to fight off newer social media platforms with far fewer resources at their disposal (with the exception of Threads, of course).

Last year, Mastodon experienced a renaissance while Twitter was experiencing the first gusts from hurricane elon. Now, BlueSky and Threads are causing trouble for the bird site, as well.

BlueSky just hit a million installs

It’s important to note that this refers to the number of app installs on the app stores. It doesn’t reflect the number of actual users on the platform. BlueSky is still on an invite system, so the number of people allowed on it is still limited. However, it shows that people are still interested in trying out BlueSky despite the invite system.

According to the report, BlueSky was able to gather a million installs across both app stores. It’s been getting an average of about 8,300 new installs per day. That seems impressive, but it’s far behind Twitter’s average of about 518,000 new downloads a day.

However, as with all other Twitter clones, BlueSky saw, and will continue to see, a large influx of users every time Twitter makes a misstep. The highest peak in installs happened in April when it officially launched to the public and there was a steady decline since then.

Then, when Elon Musk announced the rate limit and stopped people from seeing tweets when signed out, the number of downloads rose quickly. This caused BlueSky to temporarily stop new signups.

The number of active users is still unknown, but we know that it’s going to steadily rise as more people send out their complementary invite codes. Once the platform sheds the invite system, we’re sure that the number will rise even faster… that is if Threads doesn’t take all of the potential users first.