Threads shows off several rejected logo ideas

Adam Mosseri, Head of Instagram, revealed some of the logo designs for Threads that were rejected. It seems that the company considered several options before deciding on the current one. The collection also includes logos that completely deviate from the idea based on the “@” symbol.

Today, Threads is celebrating its first year of life. The service was born as a potential alternative to X/Twitter amid the uncertainty derived from Elon Musk’s administration. The platform born from Instagram went through various stages of user adoption, from the arrival of many to the abandonment of others. However, as of today, Threads has already consolidated its loyal user base, and intends to make it bigger over time.

These logo designs were rejected by the Threads team

The Threads logo uses the “@” symbol as its base. This symbol has been standardized on multiple social networks as a way to tag other users. It’s especially popular on Twitter, so it seems like a good choice for a service that was trying to establish itself as a direct rival to the latter. Mosseri’s post shows how the company considered multiple stylizations of the “@” symbol to turn it into the platform’s logo.

However, the design team also experimented with logos that totally deviated from that idea. There are some rejected logos for Threads based on knots, smiley faces, vortexes, lists, and more. User responses to Mosseri’s post suggest that the final logo was the best choice among all those shown.

Mosseri’s post mentions that the images include “some” of the rejected logos for Threads. So, it’s possible that the company has considered even more designs before making a final decision. The correct choice of logo is key to contributing to the success or failure of a service. It seems that, at least in this segment, Threads is off to a good start.