TikTok adds content filtering tool to Family Pairing

TikTok is bringing one of the features that’s been available since last year, content filtering, to Family Pairing. Ever since the feature was released back in July 2022, the content filtering tool that allows TikTok users to filter out videos with words or hashtags was among the most popular features among the app’s users.Today, TikTok announced that parents will now finally be able to take advantage of content filtering tool since it will be added to Family Pairing. But this is not just a traditional port, as TikTok says it has partnered with experts to be able to adapt the content filtering tool to Family Pairing.

It was very important for TikTok to strike “a balance between enabling families to choose the best experience for their needs while also ensuring we respect young people’s rights to participate in the online world.” On that note, the feature has been implemented in a way that allows teens to view by default the keywords their parents have added.

These keywords will be represented in the app as a personalized layer on top of the Content Levels system, which is meant to prevent content with more mature or complex themes from reaching audiences between ages 13-17.

The new content filtering feature is available to TikTok parents via the Family Pairing starting today, but make sure to update the app to the latest version.