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TikTok has never been a popular social media app among US politicians. Lawmakers in the United States repeatedly tried to block the app over its suspicious ties with the Chinese government and its collection of US users’ data. Meanwhile, statistics from the Pew Research Center show that despite those ups and downs, TikTok is the fastest-growing social media platform in the US.
As Engadget reports, the survey consists of 5,733 US adults who were interviewed between May 19 and September 5, 2023. It’s a common belief that TikTok is an app for teenagers and Gen Z. But the latest survey shows it is getting more popular among US adults. The results revealed over a third of adults are TikTok users.
Despite politician’s blockade, TikTok is getting more popular in the US
YouTube and Facebook have kept their dominant status among US social media users, with 83% of respondents saying they use YouTube at some point. Also, 68% of respondents said they still use Facebook.
YouTube is also a more popular platform among US youth than Facebook. The survey reveals that 93% of 18 to 29-year-olds use YouTube, while the number for 65 and older users is 60%. Instagram (47%), Pinterest (35%), TikTok (33%), LinkedIn (30%), WhatsApp (29%) and Snapchat (27%) are in the following ranks.
Among these platforms, TikTok stands out with a 12% increase to Pew’s research in 2021, making the ByteDance-owned app the fastest-growing platform in the US. Additionally, 49% of Hispanic users reported they use TikTok, and women’s TikTok user base is 15% higher than men. By adding more engaging features like shopping in videos, TikTok could become even more popular.
The Elon Musk social media platform, X, also stands on the list, with only 22% of respondents saying they use it. Reddit comes next to X with a similar usage number. Regarding user growth, Reddit rose from 18% in 2021 to 22% in 2023. However, X’s users dropped by 1% in the same timeframe. This could be due to Musk’s drastic changes to the platform and the controversies around him.
The Pew research further reveals that X is a more popular app among adults with annual household incomes of at least $100,000.
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