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Tons of people have made TikTok their primary source of income, and the popular video-sharing app is finding new ways for people to do so. After beta testing it started in February, TikTok has unveiled its new monetization program for creators. The company outlined the qualifications for this new program, and they can be tough to reach for beginners.
Previously, TikTok unveiled its Creator fund. Launching back in 2020, the Creator Fund promised to shell out a total of $200 million in incentives for creators. It eventually upped it to a full billion dollars after it kicked off. However, some creators were not impressed, as they would receive pennies on the dollar for videos that grossed millions of views.
The new TikTok monetization program aims to give better incentives to creators
The company announced this (via Engadget) today. If you are an eager TikTok creator, then this is something you can definitely work toward. In order to be eligible for this new monetization program, you will need to be a TikTok Creator based in the United States at least 18 years or older.
It seems like a bold move for TikTok to unveil this new platform in the States. The company is still fighting with the US government to avoid being banned in the states. In any case, TikTok creators can reap the benefits for as long as they can.
However, not all of the content creators will be able to because of the high barrier to entry for this program. In order to qualify for the program, you must have at least 10,000 followers. Also, you need to have raked in at least 100,000 views in the last 30 days. More established TikTokers have already cleared that no sweat. However, people just getting onto the platform will have a long road ahead of them.
There’s another barrier to entry that may dissuade some TikTokers. The videos that are posted must be of good quality. This means that the videos must be high-quality videos of original content longer than 1 minute.
Now, there’s no hard line that defines a quality video; however, there are a few objective qualifiers. For instance, reuploading someone else’s videos is a no-no. At this point, there’s no telling if this new program will pay creators more than the old Creator fund. Only time will tell.
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