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TikTok will soon offer 30-minute video uploads, it seems, as it’s aiming at YouTube. This information comes from Matt Navarra, a social media consultant. He spotted this option in the iOS beta version of the app.
TikTok seems to be planning to offer 30-minute video uploads
Now, Navarra did mention that some users spotted this option in the Android beta version of TikTok as well. So the change is not exclusive to iOS, not even in the testing phase. Considering that it’s already in beta, we could end up seeing it on offer soon.
TechCrunch reached out to TikTok but did not get a response from the company. It seems to be pretty obvious what TikTok is doing, though. The company completely rules short-form video content and is looking to get more into YouTube’s territory.
TikTok has been slowly, but surely, increasing the duration cap of videos. The original videos were capped out at 15 seconds, then it was bumped up to a minute. Later it was expanded to three minutes, and then 10 minutes.
TikTok actually started testing 15-minute video uploads not that long ago, only a couple of months ago. Well, it seems like the company is aiming even higher than that.
TikTok is aiming at YouTube with this change
While TikTok is trying to up the video limit cap in order to compete with YouTube, YouTube did the opposite. YouTube Shorts are basically competing directly with TikTok’s short-form content and they’ve been around for years.
Needless to say, 30-minute videos are a completely different beast. That move would open TikTok to various new creators who like to go in-depth with their content. That would enable various reviews and all kinds of other content.
At that point, we could even watch full sitcom episodes on TikTok, theoretically. Some studios may even end up using TikTok for that purpose. It would be nice to be able to filter the length of videos you’re getting, though.
If TikTok does make this move, a lot of users could end up with videos that are too long for their liking. The vast majority of TikTok users still expect really short and yet entertaining videos, not long-form content. Who knows, perhaps TikTok is planning some sort of a filter, we’ll see.
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