Twitter has a new official handle as part of its rebrand

As many of you know, Twitter’s rebrand kicked off a couple of days ago. Elon Musk is getting rid of the Twitter name and logo, in favor of the ‘X’ branding. Well, Twitter also has a new official handle now, as part of this rebranding.

Twitter has a new official handle, as rebrand continues

The company has changed its official handle from @Twitter to @X. If you opt to access @Twitter now, you’ll get the following message: “This account is no longer active. Follow @X for updates”.

All former @Twitter tweets can be found in the @X account now. And yes, we’re still calling them tweets, as that’s still the official name on the site. We have no idea what they’ll be called once the rebrand is complete.

In addition to this, the company is also ditching the Twitter Blue name, of course. The company’s subscription service has a new name now, it’s called @XBlue (Blue subscription) on the main description page.

Twitter seems to be replacing the ‘Twitter’ name with ‘X’ wherever it can. In case you’re wondering about other, official handles, well, they have new names as well.

Other official Twitter accounts have also been changed

So, @TwitterSupport, @TwitterDev, and @TwitterAPI are now gone. They’ve been rebranded to @Support, @Xdevelopers, and @API.

There’s also one interesting story about the @X handle. That handle was not in Twitter’s possession, until today. It was in the possession of Gene X Hwang, for his photography/video studio ‘Orange Photography’.

That studio now has a new handle, and he used it to tweet: “all’s well that ends well”. If we had to guess, we’d say that X paid Hwang to relinquish his handle, otherwise he’d be angry. That’s just an assumption, we have no idea what happened.

We’ll see more changes on ‘X’, of course, as the rebranding continues.