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Twitter has rebranded “Super Follows” to “Subscriptions”. The company’s CEO Elon Musk announced this rebranding on Thursday. He also detailed the terms of the subscription service that was originally announced in February 2021 before going live in September of that year.
Twitter launched Super Follows as a new way for creators to make money on the platform. It’s a subscription service that lets users pay a monthly fee to their favorite creators for access to exclusive tweets, Spaces, and other forms of content. Creators can offer three subscription tiers ($2.99, $4.99, or $9.99 per month) with varying perks.
Over two years into its launch, Twitter’s Super Follows feature doesn’t seem to have gained much traction. Now, the company is seemingly giving it a renewed push, beginning with giving the service a more straightforward name. Interested creators can apply for the Subscriptions program from the Monetization section under the Professional tools menu in the app’s sidebar (More button on the web version).
On a support page, Twitter notes that Subscriptions are currently limited to creators in the US. Moreover, you must have at least 10,000 followers, have tweeted at least 25 times in the past 30 days, and be 18 years or older to be eligible for it. Your account also must have been active for more than three months and have a verified email address. Other requirements include a bio, a profile picture, and a header image.
Twitter will not take a revenue cut from Subscriptions for a year
As for earnings, Musk says Twitter will not keep any revenue generated through Subscriptions for at least a year. Creators will get all the money after deducting Play Store (Android) and App Store (iOS) fees. For subscriptions brought through the web, Twitter will only deduct payment processing fees. “We will also help promote your work. Our goal is to maximize creator prosperity,” Musk said.
While Twitter Subscriptions aren’t available to creators outside the US, users in Canada, New Zealand, and Australia can also buy subscriptions. The fees remain the same ($2.99, $4.99, or $9.99 per month) across Android, iOS, and the web, though creators will get more if you subscribe through the latter platform. However, you can’t view subscriber-only content on the web. You must use Twitter’s mobile apps to see those exclusive tweets.
Twitter says it plans to offer “newsletters and other Twitter features as potential bonus content” for subscribers in the future. That’s a little odd considering the company recently shut down Revue, the newsletter platform it acquired in 2021. It remains to be seen whether Twitter’s re-branded subscription service lures more creators to the platform.
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