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In this day and age of artificial intelligence, every company has been making efforts to integrate generative AIs into their services to make things easier for the end user. Now, in a recent development, Vimeo has introduced a suite of new AI tools powered by OpenAI’s ChatGPT, which will revolutionize the video creation and editing process for its users.
These AI tools are a result of a survey conducted by Vimeo, which revealed that 50% of their customers require multiple takes during video creation, and among those who reshoot, 25% go through over five takes. Ashraf Alkarmi, Vimeo’s Chief Product Officer, explained that these new AI capabilities primarily target entry-level video creators, including employees and social media managers, who often face challenges due to limited skills, time constraints, and resource limitations when it comes to achieving desired effects in video production.
Text-based video editing
Similar to Adobe’s implementation, the text-based video editing tool will provide an effective way for everyday users to edit videos. For example, if your videos contain an excessive amount of filler words like “um” and “ah,” you can ask the AI to automatically remove them. Additionally, the AI also generates a transcript of the video content, allowing users to search for specific words within the transcript and seamlessly delete unwanted sections. Moreover, if you want to create shorter clips tailored for social media platforms, the transcript feature will help you highlight the most important sections.
Furthermore, the company has introduced a new script generator that leverages generative AI, specifically the OpenAI API, to generate video scripts based on brief descriptions and key inputs such as tone (e.g., confident, inspiring, or casual) and desired length.
On-screen teleprompter
In an effort to ensure the smooth delivery of dialogues in videos, Vimeo is also debuting an on-screen teleprompter, which allows users to display scripts with customizable font sizes and pacing, enabling them to stay on the script while engaging with the camera and maintaining eye contact.
“We’re clearly only scratching the surface of what AI can accomplish for organizations and the people within them, and I envision a future in which AI knowledge is a prerequisite, not a luxury, to video production,” said Ashraf Alkarmi.
However, it is important to note that these features will officially launch in July through the company’s Standard and Pro subscription plans, costing $20 (billed annually).
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