What’s next for Exynos and AI: Insights from Samsung executive

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Earlier this month, Samsung unveiled the Exynos 2400 flagship processor for the Galaxy S24 series. The company didn’t share full specs but revealed that the new chip will bring a massive 14.7x boost in AI performance over the Exynos 2200. In a recent interview, a Samsung LSI executive said AI will be integral to the next industrial revolution. The executive also talked about the firm’s partnership with AMD and long-term plans for ISOCELL cameras.

Samsung executive talks about AI, Exynos, AMD, and ISOCELL in a new interview

Shortly after the Exynos 2400 announcement, SamMobile interviewed Sanjith Thayyilthodiyil, Vice President of Samsung System LSI’s Sales & Marketing team. The executive was asked about the current trend in semiconductor technology and the company’s short-term and long-term goals for Exynos chips. He labeled AI as a revolutionary tech and said that the industry is gearing up to shift from generative AI to proactive AI.

In anticipation of this shift, Samsung plans to create a semiconductor platform “that converges and creates synergies among logic and memory components, packages, and systems driving mobile and automotive technologies.” It will help the company establish a lead in “hyper-intelligent, hyper-connected, and hyper-data technologies” that it sees as essential for the Fourth Industrial Revolution. Sanjith said Samsung is “uniquely positioned to drive advances in a new era of proactive AI.”

The executive refrained from sharing more details about the Exynos 2400 and only reiterated what Samsung has already revealed. However, he confirmed that the firm’s partnership with AMD is here to stay. The duo joined hands in 2019 to make custom mobile GPUs based on the latter’s Radeon graphics technology. It eventually resulted in the smartphone industry’s first GPU with hardware-accelerated ray tracing capability.

The Exynos 2400 also features an AMD-powered GPU, with Samsung promising enhanced ray tracing. It appears there’s plenty more to come from the duo. They announced a multi-year extension of the partnership in April. Sanjith has now suggested that they are already working on the next products. He said AMD’s Radeon graphics technology will make its way into “an extended range” of Exynos chips, hinting at mid-range solutions.

Samsung is working on new camera technologies

Alongside the Exynos 2400, Samsung also announced Zoom Anyplace. It’s a new zoom technology for its 200MP cameras. The company says it offers “an entirely new camera zoom experience, allowing mobile users to take up to 4x close-ups of moving objects without any image degradation.” AI-based tracking technology automatically follows and captures the moving objects, while simultaneously compensating for camera shake to give stable results.

This is just one of the many advanced camera technologies Samsung is currently working on. There are already rumors of the company developing sensors with over 400MP resolution and 1-inch optical size. Sanjith pretty much confirmed these rumors. “We are pioneering innovations in both ultra-high resolution products which deliver exceptional detail and clarity as well as big-pixel sensors optimized for capturing details in low-light environments,” he said.

The executive added that high-resolution cameras bring benefits like sharper images, while pixel binning ensures that the phones capture images as low as 12.5MP resolution by default for faster shutter speed. However, that doesn’t mean it won’t make big-pixel sensors. “Samsung is continuously innovating to elevate its mobile image sensor technologies beyond DSLR-grade performance,” Sanjith said. “This entails advancements in high dynamic range (HDR), low-light performance, and seamless 8K video recording.”

New 3D ToF sensors and more

Samsung’s camera solutions aren’t limited to smartphones. It also makes cameras for cars, IoT devices, and other products. Sanjith said that the company has new technologies in the pipeline that will be “key drivers in the growing automotive CIS market.” It plans to advance the “next-generation CIS technologies like global shutter and time-of-flight (ToF) to create new user experiences.”

The Korean firm’s new ISOCELL Vizion lineup brings ToF and global shutter sensors to enable advanced visual capabilities for next-gen mobile, commercial, and industrial applications. “ToF sensors are tailored for capturing high-resolution 3D images with exceptional detail while global shutter sensors are ideal for capturing dynamic movements without distortion,” the Samsung executive explained.

Samsung is also considering integrating Ultra Wideband, aka UWB, support into Exynos chips, the executive confirmed. Sanjith said its precise location tracking capabilities and robust security features will be key to a more connected world. He sees UWB coming to more mobile, automotive, and industrial products in the future. You can expect Samsung to share more details about the Exynos 2400 closer to or after the Galaxy S24 launch.

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