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It’s been more than two years since Microsoft released Windows 11. However, data shows that Windows 10, which was released to the public in 2015, still continues to outshine its successor, Windows 11, in 2024. According to Statcounter, Windows operating systems accounted for 73% of desktop OS used in 2023, with Windows 10 occupying 67%, significantly surpassing Windows 11’s 27% share. Despite Microsoft’s efforts to convince users to upgrade to Windows 11, its predecessor’s popularity remains robust.
At the beginning of 2023, 11% of users were still on Windows 7, but concerted efforts saw this number reduced to 3% by the end of the year, reports TechRadar. However, when it comes to upgrading to Windows 11, things don’t go the same way. Microsoft will continue to support Windows 10 throughout 2024 and even after that, users will have the option to opt for the paid Extended Security Update for a few extra years. The company also introduced Copilot to its predecessor in November last year.
It might be a good option for devices that will require a hardware upgrade before they can install the latest Windows version. A significant proportion of the users with Windows 10 may very well stick to it in 2024 and probably beyond that as well, which prevents a unified Windows user base.
Microsoft urges businesses to upgrade from Windows 10 to maintain a unified user base
Concerned about this, Jason Leznek, Windows Servicing & Delivery Principal Product Manager, urged businesses to consider upgrading to Windows 11. Emphasizing the AI advancements in Windows 11, Leznek touted a 250% Return on Investment (ROI) for the platform. The company presented various upgrade options to entice users. It includes a straightforward OS upgrade, complete hardware upgrades for unsupported devices, and the use of virtual machines like Windows 365.
Microsoft’s strategy involves not only nudging users away from Windows 10 but also enhancing the appeal of Windows 11 as we navigate through 2024. The latest major update, 23H2, introduced Copilot directly into the OS, featuring generative AI technology akin to ChatGPT.
Despite Microsoft’s efforts, Windows 11’s growth remained stagnant throughout the summer and into the final months of 2023. The challenge lies in convincing businesses to make the transition to Windows 11. With Windows 10’s continued stability and support until 2025, enterprises seem reluctant to abandon a familiar and reliable platform
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