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X, formerly Twitter, continues making the headlines despite facing challenges. In recent weeks, the platform has launched several new features, including GrokAI (currently available to Premium subscribers). However, the company also faces significant financial pressure, with major advertisers pausing campaigns due to concerns about disinformation and hate speech. Despite these troubles, Reuters reports (via Economic Times) that X CEO, Linda Yaccarino, confirmed more than 10 million X sign-ups in December.
X CEO confirms more than 10 million sign-ups
While X, provides a glimpse into its engagement through metrics like visits and impressions, it keeps its user data tightly under wraps. The exact number of people actively using the platform remains a closely guarded secret.
Despite the lack of official figures, some estimates exist. In July 2023, then-CEO and owner Elon Musk posted that X hosted roughly 540 million monthly users. Now, CEO Linda Yaccarino confirmed via a post on X that December has seen more than 10 million signs up so far. One user in the same post highlighted, that it translates to an “average of 61,000 signs-ups per hour.”
Advertisers have a different story to share
Just recently, several companies including Apple, Disney, IBM, Warner Bros Discovery, Comcast, Lions Gate Entertainment, and Paramount Global halted ads on X citing concerns. IBM, in one such statement, told the Financial Times (via The Verge): “IBM has zero tolerance for hate speech and discrimination,” and affirmed to investigate the whole situation.
One major incident involved Elon Musk agreeing with a user who made false and inflammatory statements about Jewish people. Additionally, a report from Media Matters found ads from major brands appearing next to posts that endorsed Nazism. In response to the report, the platform filed a lawsuit against Media Matters, accusing them of defamation. However, the controversy and the exodus of advertisers have cast a shadow on the platform’s future financial stability. Additionally, Elon Musk launched verbal attacks against major brands that withdrew advertising from his social media platform, X.
This wave of major brands pausing ads on the platform threatens to cost the company an arm and a leg. It is estimated to be about $75 million in advertising revenue by year-end, according to the New York Times report. Notably, Twitter / X’s net valuation has declined strategically.
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