X is officially making likes private for all users

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On X, anyone can currently see the posts you’ve liked by visiting your profile and checking the Likes tab. However, X is making changes to user privacy, and soon your likes will be private.

A X Premium feature is becoming available to all

Last year, X released a feature for its premium subscribers that gave them the option to hide the posts they’ve liked. You could access this feature by going to Premium > Preferences > Early Access > Profile Customization and then enabling the Hide Likes toggle.

Hide Likes tab option in X Premium.

Now, the company is making this feature available to everyone. This means that even if you’re not a X Premium subscriber, you’ll be able to use this feature. The rollout is expected to begin today. Once implemented, only you and the person whose post you liked will be able to see the likes.

In addition to that, you will still be able to see the number of likes you’ve gotten and other metrics related to your own posts. You can access this information through the notifications tab at the bottom of the screen. However, you won’t be able to see the users who have liked someone else’s post.

Commenting on this change, Elon Musk reshared a screenshot and said, “Important to allow people to like posts without getting attacked for doing so.” The statement makes sense, as we’ve seen a lot of cases where people, especially public figures, are judged based on the posts they’ve liked on X.

Elon Musk tweet.

One less perk for X Premium subscribers

X’s decision to make likes private for everyone takes away a key benefit of X Premium. While this move improves user privacy overall, it eliminates a feature that was previously exclusive to paying subscribers.

Sure, X Premium still offers advantages like post editing, community creation, and longer video uploads. However, for public figures, the ability to hide liked posts was a major selling point. X will likely need to introduce new features to make X Premium attractive again.

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