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Bally Sports launched its streaming service, Bally Sports Plus, roughly nine months ago. And now Diamond Sports Group has revealed just how many subscribers the streaming service has. And it might surprise you.
According to Diamond Sports Group, Bally Sports Plus has around 203,000 subscribers, since it launched nine months ago. This means that it is only generating about $36 million in annual revenue, and it’s only about 55% of the goal that Bally Sports has for the service. And obviously, that’s nowhere near enough to help combat the $9 billion in debt that Bally Sports has.
Why does Bally Sports Plus have so few subscribers?
It’s not hard to see why Bally Sports Plus has so few subscribers. For one, Bally Sports only has the streaming rights to a small number of teams. The other reason is, the price. Bally Sports Plus costs $20 per month, per market. However if you live in a market like south Florida and want Orlando and Miami teams, you’ll have to pay $20 per month for each market. So that’s $40 per month for sports.
After Sinclair, the parent-company of Diamond Sports Group, purchased the Fox Sports RSNs and then rebranded them to Bally Sports, the company started to take Bally Sports off of streaming services. That included YouTube TV and Hulu + Live TV. This was so they could create their own streaming service just for sports. Even though the leagues told it, that it was a bad idea. As they don’t have enough content to get users to pay $20 per month.
Given how few subscribers that Bally Sports Plus has, one has to wonder how long before they pull the plug on the streaming service. After all, they are giving up rights to many of the teams that they currently have rights too. Due to the bankruptcy process, they could be forced to pull the plug on Bally Sports Plus. Which might make a lot of people happy.
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