A new malware threat named Latrodectus has emerged, bypassing detection methods and linked to the developers behind IcedID. This downloader malware empowers cybercriminals (including infamous actors like TA577 and TA588) to breach systems and deploy various malicious payloads.
Cybersecurity researchers at Proofpoint have identified a new malware threat dubbed “Latrodectus.” First observed in November 2023, Latrodectus is a downloader malware used by cybercriminals to gain initial access to victim systems and deploy further malicious payloads.
This malware poses a major threat due to its ability to evade detection techniques commonly employed in sandboxes, which are security environments used to analyze suspicious code.
Latrodectus: A New Player with Familiar Traits
Initial analysis suggested Latrodectus might be a variant of the notorious IcedID malware. However, further investigation revealed it to be an entirely new strain, likely created by the same developers behind IcedID. This connection is supported by shared infrastructure and code characteristics.
Initial Access Brokers Leverage Latrodectus
Proofpoint report shared with Hackread.com on Thursday 04, 2024 ahead of publication on Tuesday attributes Latrodectus to two specific threat actors: TA577 and TA578. It is worth mentioning that TA578 is known for delivering malware threats like BazaLoader, Cobalt Strike, Ursnif, and KPOT Stealer.
On the other hand, TA577 is infamous for having served as a key affiliate of the Qbot network until its recent disruption. TA577 has been linked by Proofpoint to various campaigns, with subsequent ransomware infections such as Black Basta being notably attributed to them.
These actors are classified as Initial Access Brokers (IABs), specializing in gaining initial footholds within victim networks. Latrodectus serves as their tool to establish a foothold and potentially deploy ransomware or other malicious tools.
Commenting on this, Ken Dunham, Cyber Threat Director at Qualys Threat Research Unit told Hackread.com, “Battling eCrime is similar to moving a couch where roaches live, they simply run to another piece of furniture or room nearby to seek harbour and continue business as normal, despite any actions taken by the homeowner.“
“Latrodectus has powerful components upon its emergence, capable of defeating sandboxes, use of RC4 encrypted command and control communications, and more,“ Ken warned. “It appears likely that actors behind QBot felt the heat from takedowns last year, migrating to this new code base and infrastructure in the fall of 2023.“
While Latrodectus activity dropped in December 2023 and January 2024, Proofpoint reports a surge in campaigns throughout February and March 2024. This suggests a growing adoption of Latrodectus by cybercriminals.
The specific payloads delivered by Latrodectus remain unknown, but its downloader functionality allows attackers to deploy a wide range of tools through malicious emails depending on their objectives.
Two of the malicious emails used in the campaign to spread Latrodectus (Screenshot: Proofpoint)
While technical details of Latrodectus’s modus operandi are available in Proofpoint’s blog post, here are some to mitigate the risk of Latrodectus:
Maintain strong cybersecurity hygiene: Regularly update software and firmware on all devices. Utilize robust security solutions with advanced malware detection capabilities.
Be cautious of suspicious emails: Phishing emails are a common method for distributing malware. Be wary of unsolicited attachments and links.
Educate employees: Train employees on cybersecurity best practices, including email security awareness and the importance of reporting suspicious activity.
When you switch your Bluetooth off on an Android phone, you expect it to stay off until you enable it again. This is how it’s been. However, Android 15 may change that with a Bluetooth auto-on feature.
Right now, people are digging into the latest Android 15 developer preview and Android 14 Beta release to figure out what sort of features to expect from Android 15. So far, we’ve gotten hints at features such as the app archiving feature, the Auracast multi-device streaming feature, the revamped volume panel, Etc. As time goes on, we’re going to discover more features and additions to the software that will help characterize Android 15.
Android 15 may bring a Bluetooth auto-on feature
As stated before, when you turn off Bluetooth, you’re going to want to keep it off until you turn it back on. However, since the company is about to launch its Find My Device network, it seems like Google doesn’t want you to be able to keep your Bluetooth off for long.
The Find My Device network seems like it will be similar to Apple’s Find My network. Different Android devices will be able to contact and ping other devices via Bluetooth. This will help people pinpoint their devices if they ever lose it.
So, this new feature may be a result of that. Digging into the Android 14 QPR 2 update, Android engineer Mishaal Rahman was able to find some strings of code alluding to this feature. This was discovered via an APK Deep dive, so this news should be taken with a grain of salt.
For starters, when you turn off your Bluetooth radio within the Quick Settings panel, you will see a dialog pop up saying, “Features like Quick Share, Find My Device, and device location use Bluetooth”. So, this is a dialogue that will pop up to dissuade you from turning off your Bluetooth radio.
Also, when enabled, you will see a toggle appear that will automatically turn the Bluetooth back on the next day. You will also be able to find a similar dialogue when you go to your Bluetooth settings page in the system settings.
A few things to note about this
Firstly, you don’t have to worry about Shady apps using this Bluetooth Auto-on feature. Only system-level apps will be able to use it. So, you should only expect native Android apps to be able to use this feature.
Also, looking at the code, it appears that this will not be exclusive to Android 15. It’s possible that Google could distribute this to older versions of Android. While that is the case, it appears that it won’t be available for all devices. However, we’ll have to wait and see.
The Galaxy A32 5G was the first mid-range smartphone to receive Samsung’s March 2024 security update. The rollout began early last month in Latin America and gradually expanded to other regions, including the US. However, the update never trickled down to the 4G version of the phone. That is finally changing as the company begins the rollout in Asia.
Galaxy A32 gets Samsung’s March 2024 update
Over the past few years, Samsung has launched 4G and 5G versions of several mid-range smartphones. Some markets get both variants while the company only brings one to others. For example, the US only got the Galaxy A32 5G while both variants were released in Latin America. Updates are also often rolled out separately, meaning that one gets the latest security patch ahead of the other.
In the Galaxy A32’s case, the 5G version picked up the March 2024 update early. Several weeks later, last month’s security patch is rolling out to the 4G model. According to SamMobile, which first reported this update, the phone is getting the new SMR (Security Maintenance Release) in India and neighboring countries, including Bangladesh, Nepal, and Sri Lanka.
The update comes with the firmware build number A325FXXS8DXC1. Unsurprisingly, it doesn’t bring anything more than the 40+ vulnerability fixes part of Samsung’s March 2024 security patch. The Galaxy A32 is no longer eligible for feature updates, so don’t expect any new features or improvements. Launched in early 2021 with Android 11, the devices received OS updates up to Android 13.
Samsung will continue to deliver security patches to the phone for at least one more year—it is eligible for four years of security updates. The Galaxy A32 and Galaxy A32 5G are currently getting these updates quarterly, i.e., once every three months. The frequency may go down in the coming months. The Korean firm will pull official software support for the duo sometime in early 2025.
Samsung has already released the April SMR for Galaxy devices
The Galaxy A32 joins more than 40 other models in Samsung’s March 2024 update party. It is probably one of the last entrants as the company starts to push the April SMR to eligible models. The Galaxy S24 series has already picked up the latest security patch. It will soon be available for the Galaxy S23 and other devices, including foldables. The Galaxy A32 and Galaxy A32 5G may not get it though, as they are on a quarterly update schedule.
Heads up, OWASP members! A data breach might have exposed your information online, particularly if you joined the OWASP community in its early phase. OWASP recently disclosed a data breach affecting its old members while assuring it didn’t impact the new members.
OWASP Admitted Data Breach
The OWASP Foundation recently disclosed a data breach due to a misconfigured Wiki web server.
As elaborated in its advisory, the data breach affected some of its old members who joined the Foundation from 2006 to 2014. At that time, OWASP had asked the members to provide their resumes to show a connection to the OWASP Community. While it was merely a step in the early membership process, no longer continued by OWASP, this information has now suffered a breach. Consequently, this security breach has affected those old OWASP members, leaving the newly registered ones unaffected.
Regarding the information breached in this incident, OWASP stated that it includes the data mentioned in the resumes. That means the details exposed include personally identifiable information (PII), such as users’ names, contact numbers, email addresses, and physical addresses.
Members After 2014 Protected – Confirms OWASP
OWASP explained that since the breach affected old members, many of whom are no longer with OWASP. Besides, the incident happened roughly 10 years ago, making it possible that the breached data, including the email addresses, must have been changed. Yet, OWASP would still contact the available email addresses to inform the impacted users.
In addition, OWASP removed the breached information from the internet. Nonetheless, it still advised members with no changes in their resumes to practice caution when interacting with unsolicited phone calls, emails, and messages.
Today, OWASP applies contemporary cloud-based security measures to protect users. This includes implementing two-factor authentication, limited access, minimal data collection, and strict membership data protection. Hence, users joining OWASP after 2014 and those who have updated their details may rest assured about their data security.
On April 2, 2024, Jackson County tweeted that it had identified significant disruptions within its IT systems, “potentially attributable to a ransomware attack”. Jackson County is one of 114 counties in Missouri, with a population of approximately 718,000 people, mostly in Kansas City.
We have identified significant disruptions within our IT systems, potentially attributable to a ransomware attack. Departments impacted so far include Assessment, Records, & Collections. Offices will be closed until further notice.https://t.co/kyRMmwtiTjpic.twitter.com/piOt3khPK8
— Jackson County MO (@JacksonCountyMO) April 2, 2024
The tweet explains that the attack has affected systems dealing with “tax payments and online property, marriage license and inmate searches,” and says that “the Assessment, Collection and Recorder of Deeds offices at all County locations will be closed until further notice.”
The Kansas City Board of Elections and Jackson County Board of Elections are not affected. County officials also confirmed that the compromised systems did not store residents’ financial data.
“In its commitment to protect residents, Jackson County prioritizes the security of sensitive financial information and does not keep any such data on its systems. Instead, these crucial details are securely handled and stored by our trusted partner, Payit.”
On the same date an executive order declared a state of emergency. The state of emergency exists to help officials investigate and take necessary measures without the need for the usual requirements of competitive bidding. And it allows them to make appropriations from the County’s emergency fund, and additional financial adjustments, to address the requirements imposed by the emergency.
Today, the official Jackson County site says that the Jackson County offices will remain closed through Friday April 5.
Even though it looks like the county had its emergency plans ready and the county associates, especially those within the IT department, played a critical role in mitigating the impact of the attack, the impact of such a ransomware attack is not to be underestimated.
The County is investigating the security breach with the help of law enforcement agencies and cybersecurity experts. So far, there is no information available about the ransomware group that is behind this attack, but we’ll keep you posted.
Prevent intrusions. Stop threats early before they can even infiltrate or infect your endpoints. Use endpoint security software that can prevent exploits and malware used to deliver ransomware.
Detect intrusions. Make it harder for intruders to operate inside your organization by segmenting networks and assigning access rights prudently. Use EDR or MDR to detect unusual activity before an attack occurs.
Stop malicious encryption. Deploy Endpoint Detection and Response software like ThreatDown EDR that uses multiple different detection techniques to identify ransomware, and ransomware rollback to restore damaged system files.
Create offsite, offline backups. Keep backups offsite and offline, beyond the reach of attackers. Test them regularly to make sure you can restore essential business functions swiftly.
Don’t get attacked twice. Once you’ve isolated the outbreak and stopped the first attack, you must remove every trace of the attackers, their malware, their tools, and their methods of entry, to avoid being attacked again.
Our business solutions remove all remnants of ransomware and prevent you from getting reinfected. Want to learn more about how we can help protect your business? Get a free trial below.
Many typical smartphone users might not be familiar with the name Fairphone. This is a small and pretty niche smartphone company that manufactures modular smartphones. These are phones with parts that are easily replaceable so that they can last much longer than traditional smartphones. It has a goal to reduce e-waste, and it’s a pretty strong player in the sustainable smartphone market. Well, Fairphone is planning on expanding to more markets.
The thinking behind Fairphone is to provide smartphones for people to use for many years longer than traditional smartphones. This mentality will reduce e-waste, as people will hold on to their phones for longer rather than tossing them after two or three years.
Of the sustainable smartphone market, Fairphone is one of the bigger players. While major companies such as Apple and Samsung tout using recycled materials, sustainable smartphones are an entity all their own.
Fairphone wants to expand to more markets
While Fairphone is a pretty popular brand, it’s available to a pretty limited market. Its phones are only available in a few markets, and the US is not included in that list.
However, the company has been making a push to make its products available to other markets. This push was initiated by the company’s new boss Reinier Hendriks. So far, the company has made its phones available in countries such as Austria, Switzerland, and Great Britain. We can only expect this list to grow as time goes on. Making these phones available to more markets will further push the company’s dream of sustainable technology.
These phones could also get cheaper
Another area where the company will see changes is the pricing. The Fairphone 5 currently retails for €699. It’s rocking a chip that’s similar to a Snapdragon 700 series chip. Other than that, it has a 1080p+ OLED display that runs at 90Hz, 8GB of RAM, 256GB of storage, Etc. €699 is a pretty steep asking price for specs such as those. It’s not outlandish, but it’s starting to approach lower Flagship level prices for mid-range level performance.
Well, under the new direction, Hendriks wants to bring the price down substantially. If the company does so, we should be looking at a price closer to €400. That’s a much more reasonable price for the specs.
However, that will be a difficult task, as the company still needs to make a profit. So, Fairphone is going to be locking down some Partnerships with manufacturers and software partners. Hopefully, we will be seeing these phones in more markets.
One of the most important topics pertaining to AI technology is regulation. Governments need to make sure that major AI companies don’t run rampant with the technology. Well, governments are still scrambling to set up some sort of strict regulations surrounding AI in the companies that produce it. Speaking of regulations, Google and Alphabet CEO Sundar Pichai spoke at the Business, Government & Society Forum at Stanford Graduate School of Business, and he stated that he wants AI to help Google comply with government regulations.
Recently, the United States government has unveiled some strict rules for government agencies that use AI tools. These rules will dictate how agencies use AI systems. They will also prohibit agencies from using AI tools that impose on American citizens’ rights or safety. Also, these rules will force agencies to be transparent with the models that they’re using and how they’re using people’s data. Lastly, these rules will require agencies to hire AI professionals, and this will include hiring a Chief AI officer. These rules will go into effect shortly.
Google wants AI to help it comply with regulations
Right now, regulations regarding AI Technologies are starting to take form. The EU is the first government to bring forth actual laws against AI, and other countries are coming up with their own rules and regulations.
Speaking at the Stanford School of Business, Sundar Pichai gave his take on regulations. He talked about the difference between over-regulation and under-regulation and other key aspects of AI technology. Below, you will be able to see his full section of the forum.
“The way I think about AI is, what part of AI will make it easier for us to comply with regulation at scale?” Pichai said during the forum, “AI is an opportunity there as well.” This is something that definitely raises some questions. We’re all wondering what Google wants to do to help it boost its AI footprint while keeping within regulation.
We are all unsure, but we know that Google is going to be using artificial intelligence for many of its tasks going forward. The only question is whether this will have a positive or negative effect on the company and the tech industry at large.
According to 9to5Google, an email blast was sent last night to some users which included some official information on when the “Find My Device” network would be launching to the masses. Although the settings began to appear yesterday on Android devices for some users with the beta version of Google Play Services installed, the settings weren’t actually working. Now, it looks like we have a more accurate timeline on when the switch will be flipped.
The email contained the following verbiage: “You’ll get a notification on your Android devices when this feature is turned on in 3 days. Until then, you can opt out of the network through Find My Device on the web.” Based on the date the email was sent, it’s looking like the service will likely launch on Monday, April 8th, as it is unlikely for Google to launch a new service over the weekend.
In case you are out of the loop, last year, Google unveiled the Android Find My Device network to assist users in locating lost or stolen smartphones. However, concerns about stalking using tracking devices such as AirTags prompted Google and Apple to collaborate on a solution, delaying the launch of the Find My Device network. Now, with Apple getting ready to deliver these new anti-stalking features with the iOS 17.5 update, Google no longer has to wait.
Considering that this email was only received by a very small number of users, it is possible it was never meant to be sent out. We don’t know if this means that the launch date on the email is incorrect, or if someone just pressed “send” by mistake. Either way, we are excited to see this finally come to pass and a proper “Find My Device” network finally be put in place for Android users.
The breach, confirmed by AT&T on March 30, 2024, included full name, email address, mailing address, phone number, social security number, date of birth, AT&T account number, and passcode.
This sensitive data puts millions of individuals at risk of identity theft, fraud, and other financial crimes.
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Details Of The Breach Remain Unclear
While AT&T has acknowledged the breach, details surrounding the incident remain unclear.
The company has not disclosed how the attackers gained access to its systems or for how long the breach may have been ongoing.
Cybersecurity researchers assume that the breach might be linked to a similar incident reported in January 2021, which AT&T never officially acknowledged.
Customers affected by the breach are filing lawsuits against AT&T, alleging negligence and breach of contract.
The lawsuits claim that AT&T failed to implement adequate security measures to protect customer data, making them vulnerable to the attack.
Additionally, the lawsuits argue that AT&T violated its contractual obligations to safeguard customer information.
“It has come to our attention that a number of AT&T passcodes have been compromised. We are reaching out to all 7.6M impacted customers and, as a safety precaution, have reset their passwords.
In addition, we are emailing and mailing letters to individuals with compromised sensitive personal information separately and offering complimentary identity theft and credit monitoring services”, reads the Listener notice.
Is Your Network Under Attack? - Read CISO’s Guide to Avoiding the Next Breach - Download Free Guide
It seems each week brings news of another attack – millions drained from DeFi protocols, NFTs swiped, and Web3 users financially wrecked. So much so that the promise of this technology feels tainted for many users – particularly those who just read the news headline and assume the worst.
But behind the scenes, an elite group of Web3 security brands have been toiling away on next-gen protections to turn the tide. We are talking about blockchain’s unspoken heroes – the brilliant builders creating complex security infrastructure, fraud-detecting AI, and hardened protocols to make the decentralized web broadly safe and ready for mainstream adoption.
However, engineering chops alone don’t cut it nowadays. Even cyber defenders need savvy marketing behind them if they want to snag users and lock down funding from weary crypto investors.
That’s why many of the leading security brands quietly partner with crypto marketing agencies in the background. Aligned with specialists who understand Web3’s intricacies, these teams boost awareness of the robust safety solutions they’re pioneering. Just as crucially, the agencies give them a mega-phone to spotlight past breaches and clarify why next-gen protections must be priority #1 going forward.
In this article, we want to pull back the curtain on five agencies that are already making this happen for some of the industry’s pioneers. Let’s explore why their marketing might well determine if Web3 can overcome its somewhat shaky reputation.
Top 5 Crypto Marketing Agencies for Web3 Security Brands
Now, let’s get into the list of the top five crypto marketing agencies for Web3 security brands.
Chainstory
Expertise: Blockchain PR using storytelling & strategic content marketing.
As a results-driven crypto marketing agency, Chainstory delivers strategic PR and communications guidance built for impact with blockchain audiences. Since 2016, Chainstory’s special sauce has been the art of storytelling and narrative-shaping.
That’s an invaluable asset for forward-thinking security brands aiming to convey the pressing importance of their protections in simple yet profound terms as Web3 adoption accelerates. In essence, Chainstory helps these businesses translate complex cybersecurity problems into compelling stories the average crypto user can quickly grasp and connect with on an emotional level.
Chainstory has already been able to put out client commentary in mainstream media discussing relevant scams and exploit stories on outlets like CNBC, Reuters and TechCrunch. This external validation helps establish thought leadership benefits and raise awareness – and thanks to their pricing model, you only pay for what they deliver.
NinjaPromo
Expertise: Paid advertising and media campaigns
While a full-service marketing agency operating across several industries, NinjaPromofocuses the majority of its Web3 marketing efforts on data-driven advertising campaigns and influencer initiatives engineered to deliver measurable results. The agency deploys precision paid campaigns across platforms to expand awareness and adoption for blockchain companies.
Rather than general hype, NinjaPromo emphasizes transparency on key performance indicators—reporting hard metrics like whitepaper downloads, email sign-ups, social engagements and referral traffic to showcase campaign effectiveness.
With its seasoned team and strategic expertise, NinjaPromo could greatly benefit security innovators looking to accelerate technology rollouts and partnerships. Targeted ads nudging ideal engineers/developers down the conversion funnel can fast-track go-to-market. While not Web3-centric, NinjaPromo possesses the formula to help Web3 security brands gain more visibility.
Crowdcreate
Expertise: Investor relations and fundraising
As a leading marketing agency across crypto, gaming, eCommerce, and real estate, Crowdcreate has built up an extensive Rolodex of active blockchain investors and strategic relationships with funding partners like venture capital firms and crypto hedge funds.
To date, much of their focus has centered on helping Web3 brands shape investment narratives, create decks, and run fundraising campaigns to access capital from their network. The same playbook could be run to support Web3 security enterprises pursuing their mission-critical work.
With Crowdcreate’s connections and fundraising machinery, Web3 companies could potentially gain backing to scale tools protecting Web3 users from catastrophic losses. Crowdcreate has the team and the experience to help craft stories conveying why security deserves more support than short-term speculation.
Coinbound
Expertise: Community management and content marketing
When it comes to getting attention in the crowded Web3 space, community engagement is huge. Building those human connections and nurturing super fans can be the difference between a brand that fizzles out and one that thrives. This is one of Coinbound’s major strengths.
Whether it’s hosting vibrant AMAs, creating informative content, or moderating online discussions, Coinbound helps brands put their best face forward and resonate with audiences in their native digital habitats. That visibility and approachability lead to higher levels of trust and advocacy.
Now for Web3 security brands specifically, nurturing these communities holds even greater significance. By establishing themselves as visible protectors and educators around risks in the Web3 ecosystem, security brands can position themselves as anchors of safety amidst uncertainty. And platforms like Coinbound offer proven strategies to make that happen.
Block Tides
Expertise: Asia-specific
Expanding into Asia can feel like entering into a new world for many Western Web3 brands. Between fragmented communities, language barriers, cultural nuances and navigating local regulations – breaking in isn’t easy. But that’s where leveraging a specialist like Block Tides can pay dividends.
These guys live and breathe Asia’s Web3 and AI ecosystem. They understand the unique needs of Web3 companies trying to gain footholds across this diverse region. For cybersecurity brands in particular, Block Tides recognizes building trust requires specialized localization and engagement.
As a full-service agency, Block Tides brings extensive capabilities to the table – covering all aspects of digital marketing and beyond. Their offerings span core elements like social media management and influencer collaborations to amplify brand recognition. But the team also handles technical initiatives as well – even supporting software/product launches.
How Can a Crypto Marketing Agency Help Web3 Security Brands?
Let’s face it, Web3 security brands have more than enough on their plates to protect networks, fight hackers, and build robust infrastructure. Marketing often takes a backseat to those crucial priorities. But getting the word out is vital. These brands still need to flex their reputation, showcase reliability, and connect with the right communities.
We asked the comparison website Best Crypto Marketing Agencyto break down some of the ways crypto marketing agencies can help Web3 security brands, they added:
Branding & Messaging: Agencies know how to make security tools pop for crypto insider audiences – highlighting slick features and next-gen code for locking down wallets, DeFi platforms and NFT markets. Their messaging cuts through the hype to reach VCs, developers, and the engineers calling the shots.
Content Creation: High-quality articles, videos and visuals from marketing experts spotlight major events and trends while underscoring why advanced protocols from their clients provide such crucial protection. This content cements their reputation as thought leaders.
Community Building: Agencies rally diehard security devs, engineers and cyber experts by creating online forums and channels for them to chime in. This forms a vocal army of advocates repping their favourite Web3 security platforms.
Media Coverage & Partnerships: With access to industry connections, security brands score writeups in blockchain publications, a cameo in crypto influencer videos, and ink partnerships with respected players in the space. Heightened visibility and co-signs accelerate success.
Regulatory Guidance: Rules around Web3 are always changing across regions. Agencies ensure compliance legwork is handled, freeing up security leaders to deliver groundbreaking code instead of paperwork.
Things to Keep in Mind When Choosing A Web3 Marketing Agency
As a Web3 security innovator, choosing the right marketing partner is crucial. You need an agency that truly understands the distinct challenges of establishing trust and relevance in the decentralized landscape. Here are a few must-haves to ensure your agency aligns with your specific needs:
Technical Communication – Can your agency effectively convey highly complex cybersecurity concepts to both investor and engineer audiences? Simplifying messaging around the urgency of your protections is vital.
Web3 Experience – Have they specifically supported any Web3 security brands before or do they merely dabble in blockchain? You need an agency well-versed in the industry issues facing users right now.
Key Media Relationships – Does your potential agency have existing connections with influential media platforms? Those relationships can prove invaluable for boosting brand awareness.
Results-Focus – Rather than vague promises, you need an agency that embraces transparency around campaign analytics and reporting. This keeps everyone accountable while highlighting what concrete actions move the needle.
Bespoke Strategies – Out-of-the-box campaigns won’t differentiate you in the decentralized world. Make sure your agency develops highly customised go-to-market plans aligned to your specific offerings.
Parting Words
Cybersecurity trailblazers play an integral yet often overlooked role in securing the decentralized future. Their ingenious code protects the dreams and financial freedoms of millions of Web3 users worldwide.
However, many in the crypto community remain unaware such vital protections even exist. By collaborating with marketing agencies closely attuned to the security threats now engulfing crypto, these unspoken heroes can finally step into the spotlight.
Strategic outreach and messaging can broadcast how their platforms deflate the hype around crypto scams by engineering ironclad protections behind the scenes. Ultimately, savvy marketing will convey why these teams deserve investor backing to scale essential infrastructure that benefits everyone.
FAQs
Q. Why do Web3 security brands need marketing help if their technology is so innovative?
A: Even game-changing cybersecurity toolswon’t gain traction on technology alone. Strategic marketing is crucial for getting products and software into the hands of developers, while also establishing brands as trusted leaders that investors want to back.
Q: What results can a marketing agency realistically deliver for a new security startup?
A: The right agency can significantly expand visibility and credibility amongst key Web3 audiences. We’re talking partnership opportunities, media coverage, community growth and heightened interest from potential customers and VCs.
Q: How hands-on are these agencies? Will they just execute or collaborate closely with our team?
A: The best agencies function as true partners, working closely alongside your executives and engineers to deeply understand your offerings before developing high-alignment strategies. Communication should be continual.
Q: How can we vet agencies to ensure they truly understand cybersecurity in Web3?
A: Ask probing questions about their experience helping security brands in the past. Check whether staff have worked with blockchain businesses themselves. Validate their technical knowledge across vulnerabilities, exploits, and cryptography topics relevant to your protections.
Q: This sounds expensive. What does pricing look like?
A: Packages vary based on the services chosen and the reputation of the agency. Some charge upfront, but others offer results-based pricing based on what they can deliver. It’s up to you which model best suits your budget.
