The breach, confirmed by AT&T on March 30, 2024, included full name, email address, mailing address, phone number, social security number, date of birth, AT&T account number, and passcode.
This sensitive data puts millions of individuals at risk of identity theft, fraud, and other financial crimes.
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Details Of The Breach Remain Unclear
While AT&T has acknowledged the breach, details surrounding the incident remain unclear.
The company has not disclosed how the attackers gained access to its systems or for how long the breach may have been ongoing.
Cybersecurity researchers assume that the breach might be linked to a similar incident reported in January 2021, which AT&T never officially acknowledged.
Customers affected by the breach are filing lawsuits against AT&T, alleging negligence and breach of contract.
The lawsuits claim that AT&T failed to implement adequate security measures to protect customer data, making them vulnerable to the attack.
Additionally, the lawsuits argue that AT&T violated its contractual obligations to safeguard customer information.
“It has come to our attention that a number of AT&T passcodes have been compromised. We are reaching out to all 7.6M impacted customers and, as a safety precaution, have reset their passwords.
In addition, we are emailing and mailing letters to individuals with compromised sensitive personal information separately and offering complimentary identity theft and credit monitoring services”, reads the Listener notice.
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It seems each week brings news of another attack – millions drained from DeFi protocols, NFTs swiped, and Web3 users financially wrecked. So much so that the promise of this technology feels tainted for many users – particularly those who just read the news headline and assume the worst.
But behind the scenes, an elite group of Web3 security brands have been toiling away on next-gen protections to turn the tide. We are talking about blockchain’s unspoken heroes – the brilliant builders creating complex security infrastructure, fraud-detecting AI, and hardened protocols to make the decentralized web broadly safe and ready for mainstream adoption.
However, engineering chops alone don’t cut it nowadays. Even cyber defenders need savvy marketing behind them if they want to snag users and lock down funding from weary crypto investors.
That’s why many of the leading security brands quietly partner with crypto marketing agencies in the background. Aligned with specialists who understand Web3’s intricacies, these teams boost awareness of the robust safety solutions they’re pioneering. Just as crucially, the agencies give them a mega-phone to spotlight past breaches and clarify why next-gen protections must be priority #1 going forward.
In this article, we want to pull back the curtain on five agencies that are already making this happen for some of the industry’s pioneers. Let’s explore why their marketing might well determine if Web3 can overcome its somewhat shaky reputation.
Top 5 Crypto Marketing Agencies for Web3 Security Brands
Now, let’s get into the list of the top five crypto marketing agencies for Web3 security brands.
Chainstory
Expertise: Blockchain PR using storytelling & strategic content marketing.
As a results-driven crypto marketing agency, Chainstory delivers strategic PR and communications guidance built for impact with blockchain audiences. Since 2016, Chainstory’s special sauce has been the art of storytelling and narrative-shaping.
That’s an invaluable asset for forward-thinking security brands aiming to convey the pressing importance of their protections in simple yet profound terms as Web3 adoption accelerates. In essence, Chainstory helps these businesses translate complex cybersecurity problems into compelling stories the average crypto user can quickly grasp and connect with on an emotional level.
Chainstory has already been able to put out client commentary in mainstream media discussing relevant scams and exploit stories on outlets like CNBC, Reuters and TechCrunch. This external validation helps establish thought leadership benefits and raise awareness – and thanks to their pricing model, you only pay for what they deliver.
NinjaPromo
Expertise: Paid advertising and media campaigns
While a full-service marketing agency operating across several industries, NinjaPromofocuses the majority of its Web3 marketing efforts on data-driven advertising campaigns and influencer initiatives engineered to deliver measurable results. The agency deploys precision paid campaigns across platforms to expand awareness and adoption for blockchain companies.
Rather than general hype, NinjaPromo emphasizes transparency on key performance indicators—reporting hard metrics like whitepaper downloads, email sign-ups, social engagements and referral traffic to showcase campaign effectiveness.
With its seasoned team and strategic expertise, NinjaPromo could greatly benefit security innovators looking to accelerate technology rollouts and partnerships. Targeted ads nudging ideal engineers/developers down the conversion funnel can fast-track go-to-market. While not Web3-centric, NinjaPromo possesses the formula to help Web3 security brands gain more visibility.
Crowdcreate
Expertise: Investor relations and fundraising
As a leading marketing agency across crypto, gaming, eCommerce, and real estate, Crowdcreate has built up an extensive Rolodex of active blockchain investors and strategic relationships with funding partners like venture capital firms and crypto hedge funds.
To date, much of their focus has centered on helping Web3 brands shape investment narratives, create decks, and run fundraising campaigns to access capital from their network. The same playbook could be run to support Web3 security enterprises pursuing their mission-critical work.
With Crowdcreate’s connections and fundraising machinery, Web3 companies could potentially gain backing to scale tools protecting Web3 users from catastrophic losses. Crowdcreate has the team and the experience to help craft stories conveying why security deserves more support than short-term speculation.
Coinbound
Expertise: Community management and content marketing
When it comes to getting attention in the crowded Web3 space, community engagement is huge. Building those human connections and nurturing super fans can be the difference between a brand that fizzles out and one that thrives. This is one of Coinbound’s major strengths.
Whether it’s hosting vibrant AMAs, creating informative content, or moderating online discussions, Coinbound helps brands put their best face forward and resonate with audiences in their native digital habitats. That visibility and approachability lead to higher levels of trust and advocacy.
Now for Web3 security brands specifically, nurturing these communities holds even greater significance. By establishing themselves as visible protectors and educators around risks in the Web3 ecosystem, security brands can position themselves as anchors of safety amidst uncertainty. And platforms like Coinbound offer proven strategies to make that happen.
Block Tides
Expertise: Asia-specific
Expanding into Asia can feel like entering into a new world for many Western Web3 brands. Between fragmented communities, language barriers, cultural nuances and navigating local regulations – breaking in isn’t easy. But that’s where leveraging a specialist like Block Tides can pay dividends.
These guys live and breathe Asia’s Web3 and AI ecosystem. They understand the unique needs of Web3 companies trying to gain footholds across this diverse region. For cybersecurity brands in particular, Block Tides recognizes building trust requires specialized localization and engagement.
As a full-service agency, Block Tides brings extensive capabilities to the table – covering all aspects of digital marketing and beyond. Their offerings span core elements like social media management and influencer collaborations to amplify brand recognition. But the team also handles technical initiatives as well – even supporting software/product launches.
How Can a Crypto Marketing Agency Help Web3 Security Brands?
Let’s face it, Web3 security brands have more than enough on their plates to protect networks, fight hackers, and build robust infrastructure. Marketing often takes a backseat to those crucial priorities. But getting the word out is vital. These brands still need to flex their reputation, showcase reliability, and connect with the right communities.
We asked the comparison website Best Crypto Marketing Agencyto break down some of the ways crypto marketing agencies can help Web3 security brands, they added:
Branding & Messaging: Agencies know how to make security tools pop for crypto insider audiences – highlighting slick features and next-gen code for locking down wallets, DeFi platforms and NFT markets. Their messaging cuts through the hype to reach VCs, developers, and the engineers calling the shots.
Content Creation: High-quality articles, videos and visuals from marketing experts spotlight major events and trends while underscoring why advanced protocols from their clients provide such crucial protection. This content cements their reputation as thought leaders.
Community Building: Agencies rally diehard security devs, engineers and cyber experts by creating online forums and channels for them to chime in. This forms a vocal army of advocates repping their favourite Web3 security platforms.
Media Coverage & Partnerships: With access to industry connections, security brands score writeups in blockchain publications, a cameo in crypto influencer videos, and ink partnerships with respected players in the space. Heightened visibility and co-signs accelerate success.
Regulatory Guidance: Rules around Web3 are always changing across regions. Agencies ensure compliance legwork is handled, freeing up security leaders to deliver groundbreaking code instead of paperwork.
Things to Keep in Mind When Choosing A Web3 Marketing Agency
As a Web3 security innovator, choosing the right marketing partner is crucial. You need an agency that truly understands the distinct challenges of establishing trust and relevance in the decentralized landscape. Here are a few must-haves to ensure your agency aligns with your specific needs:
Technical Communication – Can your agency effectively convey highly complex cybersecurity concepts to both investor and engineer audiences? Simplifying messaging around the urgency of your protections is vital.
Web3 Experience – Have they specifically supported any Web3 security brands before or do they merely dabble in blockchain? You need an agency well-versed in the industry issues facing users right now.
Key Media Relationships – Does your potential agency have existing connections with influential media platforms? Those relationships can prove invaluable for boosting brand awareness.
Results-Focus – Rather than vague promises, you need an agency that embraces transparency around campaign analytics and reporting. This keeps everyone accountable while highlighting what concrete actions move the needle.
Bespoke Strategies – Out-of-the-box campaigns won’t differentiate you in the decentralized world. Make sure your agency develops highly customised go-to-market plans aligned to your specific offerings.
Parting Words
Cybersecurity trailblazers play an integral yet often overlooked role in securing the decentralized future. Their ingenious code protects the dreams and financial freedoms of millions of Web3 users worldwide.
However, many in the crypto community remain unaware such vital protections even exist. By collaborating with marketing agencies closely attuned to the security threats now engulfing crypto, these unspoken heroes can finally step into the spotlight.
Strategic outreach and messaging can broadcast how their platforms deflate the hype around crypto scams by engineering ironclad protections behind the scenes. Ultimately, savvy marketing will convey why these teams deserve investor backing to scale essential infrastructure that benefits everyone.
FAQs
Q. Why do Web3 security brands need marketing help if their technology is so innovative?
A: Even game-changing cybersecurity toolswon’t gain traction on technology alone. Strategic marketing is crucial for getting products and software into the hands of developers, while also establishing brands as trusted leaders that investors want to back.
Q: What results can a marketing agency realistically deliver for a new security startup?
A: The right agency can significantly expand visibility and credibility amongst key Web3 audiences. We’re talking partnership opportunities, media coverage, community growth and heightened interest from potential customers and VCs.
Q: How hands-on are these agencies? Will they just execute or collaborate closely with our team?
A: The best agencies function as true partners, working closely alongside your executives and engineers to deeply understand your offerings before developing high-alignment strategies. Communication should be continual.
Q: How can we vet agencies to ensure they truly understand cybersecurity in Web3?
A: Ask probing questions about their experience helping security brands in the past. Check whether staff have worked with blockchain businesses themselves. Validate their technical knowledge across vulnerabilities, exploits, and cryptography topics relevant to your protections.
Q: This sounds expensive. What does pricing look like?
A: Packages vary based on the services chosen and the reputation of the agency. Some charge upfront, but others offer results-based pricing based on what they can deliver. It’s up to you which model best suits your budget.
For a while, Samsung has offered an augmented photo experience on Galaxy phones using the Expert RAW app. This gives users more powerful tools than the standard Samsung camera app, and it’s undoubtedly helped plenty of smartphone photographers get the most from their cameras. Well, the company just released a new update for the Expert RAW app, and it brings lossless photos.
If you are familiar with lossless audio, then you should understand the concept of lossless photos. After you take a picture, the image data is processed and compressed in order to conserve space. Lossless photos will skip this additional processing and save the RAW photo data to your phone as an image file. This gives users more flexibility when editing. Since smartphone technology has developed to the point where it’s encroaching on professional photography, this makes sense.
Expert RAW now brings lossless images
Samsung’s Expert RAW application is available for certain flagship Galaxy devices. You can get the app if you have a Galaxy S20 Ultra, Galaxy Note 20 Ultra, Galaxy Z Fold 2 or newer, or a Galaxy S21 or newer. You can download it from the Galaxy Store.
The company just pushed out the latest version of the app, which is version 3.0.05.12. It brings some additions to the application, and one of the major additions is lossless photography. To activate the feature, open the Expert RAW app, and tap on the Settings button. You will see the toggle for lossless photos near the top of the Settings screen.
After updating the Galaxy S24+ (Review) we have here at Android Headlines, we saw that the lossless image option was automatically enabled. That could be a bit of an issue, as we will explain later in the article.
One thing to note is that this feature is not guaranteed to work on all of your camera sensors. On the Galaxy S24+, you can use the feature in both 12-megapixel mode and 24-megapixel mode. However, you cannot use it in the 50-megapixel mode.
The issue
So, why is it an issue that this could possibly be enabled by default? Well, lossless images take up a lot of space. One image we took with the Galaxy S24+ in the 24-megapixel mode produced a file that was 38MB large. So, if you’re planning on going on an extended photo shoot, you could wind up using hundreds of megabytes if not a few gigabytes.
If you don’t see this option for your phone, and you have an eligible device, go to the Galaxy Store and see if you have an update available.
Smart ring maker Oura has introduced “Oura Labs” and released the “Symptom Radar” feature. The new section will have experimental features that users can choose to activate and test.
The Symptom Radar is one of the first features in the newly introduced Oura Labs section. It promises to monitor vital signs and alert users about physiological strain.
What are Oura Labs and Symptom Radar?
Oura is one of the few companies that has managed to create a loyal smart ring user base. Its commercially available products are packed with sensors inside a sleek and fashionable accessory.
The Oura Ring competes with Google Fitbit and dozens of other smart bands and smartwatches. Following Google’s footsteps, Oura has introduced Oura Labs. As the name indicates, the new section will include experimental features that Oura may remove, redesign, or eventually add to the main app.
Oura is using the Oura Labs section to test products with its willing users and gather vital data as well as ascertain user feedback. Needless to say, all the features inside Oura Labs are strictly opt-in. Speaking about the feature, Shyamal Patel, Oura’s head of Science reportedly said,
“Oura Labs is our approach to recreate internal engagement for new features with users in a structured and formal way. With this feature, you will have a dedicated space in the app where you can go and start engaging with these new concepts we are building. Users will get to see a lot of early-stage ideas in Oura Labs.”
The Symptom Radar is the only addition to Oura Labs. It is supposed to be a monitoring system. It utilizes multiple sensors to look out for early signs of “physiological strain”, claims the company.
Is Symptom Radar a diagnostic tool that will detect illness?
According to Oura, the Symptom Radar feature, “notifies users of significant changes in biometric trends like temperature, respiratory rate, resting heart rate, and heart rate variability”.
When users receive a notification from Symptom Radar, they can either enable Rest Mode or lower their daily activity goal. The latter essentially tells the app that the user is prioritizing rest and well-being.
There could be several triggers for Symptom Radar to issue an alert such as excessive workouts, poor sleep cycles, and erratic behavior patterns. However, creeping illness would be the most obvious reason.
Oura has categorically noted that Symptom Radar is not a “diagnostic feature”. As evident from the feature’s disclaimer, it tries to help users, “better understand” their “body’s signals”. Incidentally, such wording ostensibly allows Oura to skip seeking FDA approval.
The AhnLab Security Intelligence Center (ASEC) has detected a sophisticated cyberattack targeting users of the popular text and code editor, Notepad++.
Hackers have successfully manipulated a default plugin within the Notepad++ package, potentially compromising the security of countless systems.
The plugin in question, “mimeTools.dll,” is a standard component of Notepad++ that provides encoding functionalities, such as Base64.
It is automatically included and loaded when Notepad++ is run, which the attackers have exploited to their advantage.
By altering the mimeTools.dll file, they disguised the malicious code as a legitimate part of the Notepad++ package.
Malicious vs Official Package
This type of attack, known as DLL Hijacking, takes advantage of the plugin’s automatic loading to execute the embedded malicious code without the user’s knowledge.
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Attack Flow
Launching the Notepad++.exe file triggers the loading of the compromised mimeTools.dll, activating the hidden malware.
The attackers have embedded encrypted malicious shell code within the mimeTools.dll and the code necessary to decrypt and execute it.
ASEC’s investigation revealed that the file named “certificate.pem” within the altered package contains the malicious shell code.
Despite the infection, the plugin’s original functionalities remain intact, with only the DllEntryPoint showing altered code.
This means that the malicious activities begin when the DLL is loaded, regardless of whether the user attempts to use any specific plugin feature.
Execution Flow
The execution flow of the malware is as follows: upon running Notepad++, the infected mimeTools.dll is loaded, which then decrypts and executes the shell code from the certificate.pem file.
Subsequent stages of the attack involve further decryption and execution of additional shell code, facilitated by communication with a command and control (C2) server.
The C2 server, initially disguised as a Wiki site—giving rise to the malware’s nickname “WikiLoader“—has since been found to display a WordPress login page.
At the time of analysis, the additional shell code at the specified offset in the C2 server’s response was empty.
However, the potential for further malicious activities remains a significant concern.
The URLs of the C2 server are still accessible, indicating that the threat actors could update the payload or change their tactics anytime.
The discovery of this malware serves as a stark reminder of the importance of downloading software exclusively from official distribution sites.
Users are urged to exercise extreme caution when dealing with cracked versions or software from unknown sources.
ASEC has provided the following indicators of compromise (IoCs) for users to check their systems:
MD5 hashes of the compromised package files and individual components.
The URLs of the C2 server involved in the attack.
The security community is actively working to address this threat, and users of Notepad++ are strongly advised to verify their installations’ integrity and update their software from the official Notepad++ website.
It is also recommended that a complete system scan be run using a reputable antivirus program to ensure no remnants of the malware remain.
This incident underscores the ever-evolving nature of cyber threats and the need for constant vigilance in the digital age. Users and organizations must stay informed and adopt robust security practices to protect against such insidious attacks.
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Google plans to release Android 15 later this year, packed with several useful features. One particularly noteworthy addition is the Private Space feature. Think of it as Google’s version of Samsung’s Secure Folder but with a few enhancements. Private Space essentially creates a separate, locked profile within the operating system, making it easy to hide applications.
Tech journalist Mishaal Rahman first brought attention to this feature in December 2023. Initially, it offered improved control over your private space’s visibility. However, since then, Private Space has undergone significant modifications. While it’s not yet available in Android 15 Developer Preview 2 or Android 14 QPR3 Beta 2.1, it’s expected to go live in stable Android 15.
An APK Teardown shows the setup process and functionality of the Private Space
With the release of Android 14 QPR3 Beta 2.1, Rahman executed the APK Teardown of the Private Space feature (via Android Authority). This report showcases the setup process and functionality of Private Space, providing users with insights into its workings. As such, you’ll want to take this news with a grain of salt.
The setup process begins by introducing Private Space as a built-in feature of Android 15. That means users will no longer have to rely on a third-party app locker. Data transmission from one locker to another is not possible, ensuring data security. Additionally, the data is accessible from any PC to which it is connected.
The following setup page asks users to create a separate Google Account to store private data. This mechanism ensures that the data is not leaked due to certain actions of the user.
The final step is to set the password. Users can use an existing lock screen or create a new one, choosing from options such as a PIN, Pattern, or Password. While fingerprint registration is an option for unlocking Private Space, a backup password is still required.
Android 15′ Private Space accessibility
Accessing Private Space settings is straightforward, located under Settings > Security & privacy > Private Space. Here, users can set the timing for automatic content locking, prevent apps from appearing in the app list, and toggle sensitive information visibility on the lock screen and in notifications.
The Pixel Launcher app’s quick support for installing apps in Private Space indicates the feature is getting substantial attention. Following extensive testing, the Private Space feature will officially launch with Android 15.
Apple, known for its innovative technology and elegant aesthetics, is reportedly developing personal robots as its next secret project. This decision follows the triumph of FaceTime, indicating a transition towards enhanced and engaging experiences for customers.
As per a report from Mark Gurman at Bloomberg, Apple is venturing into the realm of personal robotics, exploring the potential for integrating cutting-edge robotics into common devices. However, the specifics of these endeavors are currently undisclosed. The teasers of groundbreaking ideas are emerging, offering a sneak peek into the future of tech within our households.
Apple robotics project glimpse
Business Insider has disclosed that Apple is currently investigating the concept of a mobile robot that can follow users around their homes. Furthermore, the tech giant is developing a tabletop home device that utilizes robotics to move a display, providing an innovative and engaging user experience.
The tabletop robotics project, while more advanced than the mobile bot, has encountered obstacles throughout its development. It has been alternately included and excluded from Apple’s product roadmap several times, demonstrating the difficulties in launching innovative products. Nevertheless, Apple persists in its dedication to pushing the limits of technology.
Tesla’s influence in the field
Tesla’s innovations in robotics have raised the bar in the industry, inspiring companies such as Apple to aim for excellence. With a keen emphasis on AI and smart home technology, Apple is seeking to integrate robotics into everyday products to improve user experiences and help with daily tasks.
Promising developments
Apple’s latest job posting hints at a bright future for the company, with a focus on robotics and AI in upcoming products. The tech world looks forward to how new technologies will impact daily life as Apple explores personal robotics further.
To wrap up, Apple’s entry into the realm of personal robotics signals an exciting new era for the company. Prioritizing innovation and user satisfaction, Apple is set to transform the way we engage with technology within our households. As the field progresses, anticipate further breakthroughs in robotics and AI, shaping a more pleasant and engaging world for everyone.
Center Identity, a pioneering cybersecurity company, is excited to unveil its patented secret location authentication, reshaping how businesses manage workforce digital identity. This proprietary technology enables users to authenticate their identity using a secret location selected on a map.
The benefits of this novel approach to digital identity management include:
Simplicity: There is no need to remember a long list of complicated passwords or seed phrases.
Security: Secret locations are less likely to be shared and far less susceptible to brute-force hacking.
Recovery: The use of Artificial Intelligence ensures that hints for selected secret locations meet robust cybersecurity standards, offering users an easy recovery mechanism.
Compared with other passwordless authentication solutions which require the user to possess one or more hardware devices, secret locations are a cost-effective solution which does not require purchasing devices for your entire workforce. Center Identity is also launching the integration of secret location authentication with OpenID Connect, a widely adopted open standard, making integration a straightforward process.
“Traditional password management and account recovery methods fail to keep pace with the rising tide of security threats. Our secret location-based algorithm changes all that by authenticating based on geo-coordinates. Users only need to remember a place of personal significance, which is both intuitive and incredibly secure.”
Matt Vogel – Founder and CTO of Center Identity.
Moreover, Center Identity addresses the security concerns of businesses with stringent endpoint security measures, taking advantage of firewalls and VPNs to enhance protection even further. “Our technology allows these organizations to block satellite map traffic based on which website the user is on, effectively neutralizing the threat of phishing by ensuring that only whitelisted websites can access map-based authentication services,” says Vogel.
This new protocol transforms access management in a way that mitigates the risks and reduces the hassles associated with traditional password-based systems. “We know that businesses lose around 30% of their time resetting passwords. Our solution not only plugs this productivity drain but also enhances security without compromising convenience,” adds Vogel.
Users and businesses can visit Center Identity’s passwordless solutions here.
About Center Identity
Center Identity is a pioneering cybersecurity company based in the United States with a patented approach to digital identity management. Leveraging cutting-edge solutions and blockchain technology, the expert team at Center Identity ensures unparalleled security for data and networks, empowering both individuals and businesses to navigate the digital landscape with confidence.
About Matt Vogel
Matt Vogel is a distinguished software engineer with a profound impact on digital security, holding key patents in digital identity, cybersecurity, and artificial intelligence. His contributions have significantly influenced technological standards and innovations. As a recognized author and advisor, Vogel’s expertise has been instrumental in shaping industry discourse and guiding the future of technology.
Nothing is working on a new smartphone. This will be an improved version of the Nothing Phone (2a). As the Android Headlines team, we will reveal important information about the new Nothing model. The “PacManPro” codename is confirmed to belong to a different version of Nothing Phone (2a). The device codenamed “PacManPro” will probably have changes in design, processor, or some other aspect.
Nothing Phone (2a) Improved Version
Yesterday, a user named Dylan Roussel on X revealed some information about Nothing’s upcoming smartphones. The codenames “PacManPro” and “Tetris” of the new Nothing models give us some clues. In this article, we will focus on the codename “PacManPro”.
The Nothing Phone (2a) is known to have the codenames “Aerodactyl” and “PacMan”. With the emergence of the codename “PacManPro”, it was speculated that a different version of the Phone (2a) could be introduced. Yes, these claims are completely true. The Android Headlines team has spotted the model numbers of the two smartphones.
Nothing Phone (2a) has the model number “A142“. The new smartphone codenamed “PacManPro” was leaked in the database with the model number “A142P“. When we analyze the model numbers, we see that there are similarities. Both of them appear with the number “A142“.
In addition, “PacManPro” confirms that it is an improved Nothing Phone (2a) version with the letter “P” at the end of the A142P model number. The “P” could stand for Pro or Plus. The device with model number A142P could therefore be called Nothing Phone (2a)+ or Nothing Phone (2a) Pro. We do not have any official information about the name.
“PacManPro” could have a more powerful processor, camera, or a different design. Maybe the Community version of Nothing Phone (2a) will have the codename “PacManPro” and the model number “A142P”. We can’t say for sure about this.
Also, a different Nothing device codenamed “Tetris” has surfaced. We will announce details about the mysterious Nothing smartphone in the coming days. Stay tuned.
Facebook is bringing much-awaited changes to its video player. Meta announced this in a blog post, stating that the Facebook video player is getting major updates, including new controls and a vertically oriented fullscreen experience for all video types.
Facebook’s new video player is suitable for all video lengths
Previously, Facebook had different formats for its video experience. When you played a reel or short video on Facebook, it would play in a fullscreen vertical format. However, longer videos would play in a horizontal or feed-like player, depending on the length of the video or where you were watching.
Now, Facebook is introducing a fullscreen video player that supports videos of all lengths in a fullscreen vertically oriented format. All you have to do is tap anywhere on the video, and the video player will automatically switch to a fullscreen vertically oriented format.
Image Credit — Meta
If a video is available in horizontal format, you will see a fullscreen option, which you can tap to watch the video in landscape view.
Facebook has also added new controls to the video player.
In addition to updating the video player with the fullscreen feature, Facebook has included new controls in the video player. This enhancement introduces a slider that allows you to navigate to specific parts of the video that you wish to watch. This will be similar to the YouTube feature that will use AI to navigate to specific parts of videos.
Additionally, you can tap anywhere on the video to get access to additional video control options such as pause, forward, and back. You can then press the forward or back button to advance the video by 10 seconds or rewind it, respectively.
Along with all these changes, Facebook has improved its video recommendation algorithm for videos of all lengths. This means that Facebook will suggest more relevant videos that it believes you will enjoy based on your previous video preferences and interests.
These updates are currently being rolled out on Facebook’s iOS and Android versions in the United States and Canada. The global release of these features is scheduled for the coming months.
Meta also mentioned in its blog that while you’ll find all types of videos on Facebook, it is prioritizing reels considering the increasing demand for this format. This means you’ll start receiving more reel recommendations than other video content on Facebook in the days to come.
