In modern realities, every company needs to protect its brand, because there are many scammers and incompetent people on the Internet who try to make money on you, ignoring the law and using your intellectual property. Do not forget that damage to your brand is caused not only by competing companies, but also by partners, counting on your inattention and loyalty. In order to successfully adapt to the world of digital technologies and successfully develop within the framework of e-commerce, you need to learn how to choose high-quality security software.

In this article we will define specialized software, reveal the principles of its operation, give advice on choosing the best software package, and talk about services offering remote protection. For simplicity, we will further use the abbreviation of the phrase “brand protection” BP.

What does BP software do?

Such tools are designed to scan the network and monitor web traffic. The purpose of the work is to detect actions that pose a threat to your brand. These protective measures help to avoid or reduce reputational and financial losses. Third-party companies may intentionally or accidentally use your signs and ideas expressed in visual or audio form without permission. It is impossible to manually track dishonest activities, so these tasks are assigned to computer technology. As a result, many organizations choose the brand bidding monitoring tool, relying on remote assistance. We are talking about organizations that have reached the level of a corporation in their development, that is, they have a recognizable brand known to the public. Practice shows that doing business in a digital environment is impossible without protection from encroachments on intellectual property.

Basic principles of action

The action of BP programs is based on proactive action, that is, they do not fight violations, but only fix them. Algorithms with the possibility of learning are used, this is necessary to work in an ever-changing information field. It is not only about collecting data from various places (social networks, online stores, trading platforms), but also about conducting tests. It is often necessary to use different GEO to calculate the companies that bid on your brand. The main thing is that you can receive timely notification of unauthorized actions and take appropriate measures. Even if no malicious actions are found, the software is not useless. In addition to protection, with the help of such programs, you can study the state of the market and find out what customers are currently focused on, this can help in maintaining brand stability.

Tip №1: Choose software that works continuously

Of course, preference should be given to automatic systems operating 24/7, because any monitoring delays can result in decent amounts. The search should be conducted in several directions and take into account the following: sending requests from diverse devices, changing locations, checking direct and indirect keys. The program should not only detect the search for other users, but also send requests itself, checking the output list. When detecting third-party advertising, the program must record and structure data about the ad: image, ID, domain, title, date and time of publication. A screenshot is necessarily attached, as it is also included in the evidence base, because if the offending company refuses to compensate for the damage, you will have to go to court. This information can also be provided in case of disagreement with the partner network.

Tip №2: Request a “demo” to test the system

To understand whether this product is suitable for you, you need to try it; that is why proven services give you the opportunity to work in trial mode, for free. You should find out which features are available and which are under development. The main thing is to assess the degree of convenience for you personally, as some programs may seem complicated and incomprehensible. Look at the result: if the action of the program has helped to reduce the cost per click, then the fight against harmful advertising is going well. Estimate how the reporting looks on your display. The contractor must give guarantees about the accuracy of the data received, there must be screenshots and indication of time intervals. Random statistics can only harm your business, monitoring should be carried out realistically. It is convenient if you can request a table of current prices so as not to overpay at the auction. When the “demo” period ends, you will be able to make a final decision whether to trust this software or not. Do not trust services that increase the cost of services unreasonably or introduce new terms of cooperation.

Tip №3: Try software using AI

Only with the help of technologies related to artificial intelligence, it is possible to get a complete picture of what is happening on the network. The constantly changing traffic pattern cannot be analyzed by standard software methods. For this reason, we need a system that adapts to new realities. Comprehensive protection is most effective: when experts and neural networks work simultaneously. Monitoring results should be checked and analyzed, so remote business support is more effective than independent use of programs. Keep in mind that some services are designed to work with small companies, while others are designed for corporate use. When choosing software, look at what it is focused on. Among other things, the cost of services is of great importance, and price and quality parameters are not always correlated; check the performance and effectiveness of the software yourself or involve freelance experts.

About BluePear.net

This is a service that works with large companies and helps protect against brand bidding. The fact is that the affiliate can use your own keywords and queries to direct potential customers to your own site; in this case you have to pay him for the leads that would have come to you anyway; as a result you have to give a high price per click to continue competing in the auction. It is not so easy to catch a webmaster who violates the rules, since he can use a VPN and log in from other countries. Artificial intelligence technology from BluePear.net helps to detect actions that damage the brand. The service offers remote maintenance, you can use the free demo version. As a result you will be able to detect not only the harmful actions of competitors, but also the dishonest behavior of your partners. The job is simple: you only provide the keys and the countries that will be tracked.

As a conclusion

It can be summed up by the fact that today brand protection is necessary not only for corporations, but also for medium-sized businesses. To do this you should use services that provide round-the-clock monitoring to detect violations related to your copyright infringement. Try the free version first to evaluate the quality of the services. As a result, you will be able to identify dishonest partners, as well as reduce the cost per click and pay less.